PHG Secures Second Round of Funding from Greycroft

Posted on: 23 January 2012

Performance Horizon Group (PHG), a leading provider of performance marketing technology, announced today that it has received a second round of venture capital funding led by Greycroft Partners and existing investor DN Capital.  PHG also welcomes John Taysom and Tom Buehlmann to its Board.

 

 

Established in May 2010, PHG is the latest venture of Malcolm Cowley and Paul Fellows, founders of buy.at which was sold to AOL in 2008 for $125m.  The Company’s ExactView technology is a global platform for tracking, reporting, managing and optimising performance and partner relationships in affiliate and lead generation campaigns, regardless of channel or device.

 

 

Alongside this funding, PHG also welcomes two experienced executives to its Board of Directors.  John Taysom was the founder of Reuters Group Plc’s venture fund and involved in global successes such as Tibco and Yahoo. He joins as Chairman. Tom Buehlmann is an experienced sales and marketing executive who ran the International division of Catalina Marketing up until its $1.7bn sale to Hellman & Friedman. He joins the Board as an independent non-executive director.

 

 

Malcolm Cowley, CEO of PHG, said: "In the past twelve months we have built a great product and an excellent team so I couldn't be happier. We have gained strong momentum with our customers and high demand for our product. This has enabled us to open offices in London and New York ahead of schedule. These locations will be key to support and grow our client base in 2012 and beyond.  The further investment from DN Capital and Greycroft will enable us to meet this demand and the appointment of experienced leaders in John and Tom to our board, will help us to scale the business in the right way to capitalise on our potential."

 

 

Tom Bradley, Partner at DN Capital, comments: "We have been impressed with the team, the customer traction and the growth of PHG since the very beginning. We are delighted to be working with them."

 

 

Co-founder Ian Sigalow from Greycroft, adds: “After only a few short months, PHG is already making waves in the US with major brand wins and an impressive pipeline of prospects.  We are committed to helping PHG achieve its vision."

 

 

Readers Comments