With over 60% of global travellers identifying the smartphone as their "most indispensable" travel item, a new airline industry brief from CellPoint Mobile explains why carriers should embrace the ‘Three Ps’ - Passengers, Payments and Profitability - as key components of their strategy for revenue growth in 2017.
The airline industry is currently at a crossroads defined by high expectations for financial success, rising competition, and a mobile marketplace that is undergoing profound, rapid and global change.
Already accustomed to using smartphones to pay for everything from shared rides to in-app retail purchases, today's passengers also are demanding access to the most popular digital wallet solutions and alternative payment methods (APMs) to meet their travel needs. Airlines that enable fast and convenient ways to pay through Android Pay, Apple Pay, PayPal, MasterPass, Visa Checkout and Alipay and other solutions are well positioned to capture lucrative revenues from the mobile marketplace.
By acknowledging the impact and potential of the Three Ps, airlines will be better positioned to create more paths to purchase for passengers and to reach their revenue goals for continued growth and increased profitability beyond 2017.
The industry brief from CellPoint Mobile highlights key trends and growth from across the airline and travel sectors, including:
Airlines that make mobile transactions easy and seamless for their passengers can capture new revenues that arise from a variety of opportunities, including the direct sale of tickets and services, ancillary products, day-of-travel purchases and upgrades, impulse purchases, loyalty program transactions, social media channels, chat bots and other emerging technologies.
(Source: CellPoint Mobile)