Good Hotel London – Premium Hospitality with a Cause
By Katina Hristova Good Hotel is not your typical London hotel – and I mean this in the best way possible. Moored by the Royal Victoria Docks and housed in a floating platform, the hotel stands out not only from the neighbouring buildings, but from any other hotel in England’s capital. And not only because […]
By Katina Hristova
Good Hotel is not your typical London hotel – and I mean this in the best way possible. Moored by the Royal Victoria Docks and housed in a floating platform, the hotel stands out not only from the neighbouring buildings, but from any other hotel in England’s capital. And not only because it looks differently. Dedicated to helping people, Good Hotel is a unique example of philanthropic hospitality. Recognised with a REBEL Award for greatest innovation/disruption in the industry, the hotel offers employment and training to unemployed people in the community. But the reasons to stay at Good Hotel don’t stop here – laid-back chic industrial design and furnishings, a hip restaurant, rooms boasting magnificent Thames views, a spacious rooftop bar and a general community-focused feel. Whether you’re visiting London for business or pleasure, Good Hotel is an ideal place to come back to after a day of meetings or exploration.
The General Vibe
Stepping into Good Hotel, you’re greeted with dark ceilings, low-hanging lamps, plants, neon signs and wooden tables that make up the massive living room area, which is where the bar, restaurant and reception are. During the day, the area is filled with people working on their laptops whilst sipping on a coffee, business people headed to one of the meeting rooms on the ground floor or friends having late breakfast. The ambiance is all about minimalism and modern Scandinavian interior details.
Rooms are small and compact and have a nautical cabin feel to them – something that is further enhanced by the aforementioned Thames views. But don’t expect to be spending a lot of time in the room – at Good Hotel, the main reason why the living area is so spacious is to encourage the communal spirit of the hotel.
The restaurant is friendly and open, and was busy and buzzing when we visited on a rainy Saturday evening. If the sun’s a-shining, book a table by the expansive windows to make the most of those stupendous views over the Thames. The food is unpretentious, but tasty – simple classics cooked beautifully. Breakfast is a relaxed affair here, with a Continental buffet selection, a range of juices and smoothies and well-made coffees.
Good Hotel Founder Marten Dresen launched the concept in Amsterdam, turning an old detention centre into a chic, modern hotel that gives back to the community. The floating platform was transported over the North Sea to London in October 2016. Aiming to redefine the model of doing business, the hotel employs long-term unemployed people – offering them a fresh start and a future in the hospitality sector. After completing a free training, individuals are offered a three-month contract of employment, followed by endless opportunities for a permanent job in the field. And as if this isn’t enough, the hotel also supports kids of low-income families living in the mountain villages around Antigua, Guatemala. Talk about hospitality with a cause.