We have witnessed the iGaming industry expand rapidly in recent years. Most of this expansion, though, was occasioned by technological advancement. From online and mobile solutions to the birth of the omnichannel experience, it has all been born by technology. Today, we take a look at Artificial Intelligence (AI) and Blockchain and how they stand to benefit the entire industry.

Artificial Intelligence – Creating Personalized Experience

The use of AI can serve two purposes, and both are equally important for the future of this industry. First, it will create personalized gaming offers, which in turn will make the industry more appealing to newcomers. But most importantly, all personalized offers will be the result of careful research and calculation. To avoid costs and maximize efficiency, AI solutions will be deployed to trawl vast amounts of data that can determine what a gamer specifically desires.

By doing so, these offers will be able to boost satisfaction and thus negate people’s desire to play more than necessary. Simply put, AI will serve to both attract new customers while ensuring that everyone playing is safe.

Improved Safety Because of Blockchain

Safety is a genuine concern in the iGaming segment. Whether you deposit or withdraw your funds, it’s always important to know that the data is beyond the reach of illegitimate parties. Blockchain promises to add an extra layer of security and make the experience reliable.

The public ledger will allow closer scrutiny of all transactions that take place while slashing costs and reducing transfers so that users may feel safe in the knowledge that everything is out there and open to examination. However, one thing that the blockchain will only improve upon is anonymity – no users need to be named on the blockchain for a proper audit to take place.

Changing the Rules for the Industry

Blockchain is not only concerned with transparency, though. Using cryptocurrencies in iGaming has been another important aspect of the industry. New markets and opportunities have been explored thanks to blockchain, too, specifically in the United States.

With AI allowing the vast collection of data, blockchain platforms can build their offers to specifically accommodate the tastes and preferences of the gamers who use them. In no small part, the use of these technologies will also help uproot common problems such as addiction and debt.

Addiction is usually the result of inability to stop playing. By leveraging blockchain and AI, though, worrying behavior can be spotted early on and active steps could be taken towards reforming gamers or helping them extricate themselves from a dangerous path they have inadvertently chosen for themselves.

In fact, the use of these technologies can bring a future for the iGaming industry where one of its most common issues has been completely solved. By eliminating addiction, the industry may also become more popular with people who have been opposing it.

A greatly visualized explanation of AI and blockchain in iGaming can be found on the infographic below published by OnlinePokerAmerica.com and their team of experts.