Down2Earth Backs The House of Marketing alongside Quanteus Group

The House of Marketing, the number one strategic marketing consultancy and staffing firm in Belgium, which was acquired by Quanteus Group in 2014, has posted solid double-digit growth in the last five years, and today has over 100 Consultants and a strong network of freelancers. Its sister company Upthrust – a digital business accelerator offering digital sales & marketing expertise, from staffing to project delivery – has enjoyed extremely rapid growth since coming to market in 2018.

As of the 25th of September, Down2Earth Capital has merged the two companies with the objective of further fuelling their development through accelerated organic growth (a.o. within the digital segment), a broader range of services, internationalisation and external expansion (buy & build). Quanteus Group and the current leadership team remain on board for this partnership.

Alain Keppens, Managing Partner of Down2Earth Capital commented: “We are excited to be embarking on this journey together with Quanteus Group and the team to accelerate the expansion of The House of Marketing and Upthrust. During the preparatory meetings we were charmed not only by the refreshing and promising positioning of the companies but also by the energy and dynamism of the leadership team and the overall culture of the companies. Both companies are now ready for the next step in their international expansion.”

The transaction was facilitated by VMB for Down2Earth and Navius Corporate Finance for Quanteus Group. Monard Law was the sole legal adviser.

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