Finance Monthly May 2019 Edition

47 www.finance-monthly.com SPECIAL FEATURE - BUSINESS LESSONS UNDERSTAND RECIPROCITY When you give something away, most people want to give you something back. This is a core lesson in Yes! 60 Secrets from the science of persuasion by Robert Cialdini. In a face-to-face context that might be something as simple as buying lunch, or offering a freebie. On websites, give people information, tips and ideas for free. Many visitors will remember where they got useful information and will feel predisposed, if not obligated, to come to you for follow-up services - especially if your information has proven useful. HAVE FAITH IN WHAT YOU ARE DOING In Think and Grow Rich, Napoleon Hill advises you to convince yourself you can achieve your goal. Faith, he advises, can be engendered through self-suggestion and self-affirmation, and by reinforcing your belief through constant positivity, reaffirmation and avoidance of negative inputs and emotions. Hill also advises writing your goals down. By repeating your goals to yourself every day, and engaging your passion and desires, you are setting a powerful direction to follow. This is the heart of faith. YOU’RE NOT AN IMPOSTER Shed Simove shares an incredibly important lesson in Success or Your Money Back. He is the man who brought the TV show Big Brother to British screens. He’s also a serial entrepreneur and creator of novelty gifts. His often left-field ideas include a remote control helicopter in the shape of the word “F*CK”, which he sells with the slogan, “Now you really can give a flying F*ck!”. Shed gives advice on Impostor Syndrome - that is, that feeling that one day you’re going to be ‘found out’. Even after many successes, he still felt like an impostor - not an expert. Only when he realised that everyone is learning all the time and not working from a pre-ordained script did he accept that, actually, all you need do is appear as if you know what you’re doing and be confident with it. That, after all, is what everyone else is doing! 8 9 10 Bernardo Moya is a leading personal development coach, Founder of The Best You and author of The Question: Find Your True Purpose, which is published by Wiley and is available now from Amazon .co.uk