Finance Monthly - December 2021

54 Finance Monthly. F i nanc i a l Innov a t i on & F i nTech In terms of supporting businesses, what would you say are the best features of Square Loyalty and Square Marketing? Both Square Loyalty and Square Marketing have multiple features that are beneficial in the day-to-day running of a seller’s business, as well as the longer term. Square Marketing simplifies how businesses engage with their customers as it fully integrates with the point-of-sale system as well as all other tools already being used by the business. One of the biggest challenges when it comes to standalone marketing tools is that businesses have to try and engage with their customers from various sources. With Square Marketing, businesses can streamline their communication by integrating with their point-of-sale, online store, invoicing system, appointments software and everything else. In the past, elaborate and effective email campaigns have often taken months to plan and have therefore mainly only been achievable for businesses with more resources and manpower. Square Marketing helps to change this by enabling sellers to create effective campaigns in less time; this means businesses with large marketing teams – and those without – can now reap the benefits. Square Loyalty gives businesses the chance to really personalise the customer experience by allowing SMEs to stay on top of the changing needs of consumers, which evolved rapidly over the course of the pandemic. Deloitte research shows customers are looking for a more personalised experience when they shop for “Deloitte research shows customers are looking for a more personalised experience when they shop for products or services – they want their needs anticipated, with offers and product suggestions tailored to their tastes.” Credit: www.squareup.com