Over the past year, we have seen some fundamental cracks in customer experience become impossible to ignore, especially around loyalty and rewards. The issue has been brought to the fore by low-interest rates. This has impacted the value of cashback as a loyalty reward and has forced brands to look for alternative routes to building customer relationships. This has led them to embedded finance. Finance Monthly. F i nanc i a l Innov a t i on & F i nTech 59
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