30 Finance Monthly. Bank i ng & F i nanc i a l Se r v i ce s There are undoubtedly many factors at play but, ultimately, why are women less likely to invest? The wealth industry has not normalised investing for women, who are more likely to talk about money with friends and family instead of financial institutions. Findings from The Wisdom Council (March 2021) show that women now earn the same or more than their male partner in almost 30% of households in the UK, yet men are 10% more likely to hold an investment product than women in the UK according to the OECD. Boring Money also finds that only 13% of British women have a stocks and shares ISA. These findings show that the investment gap goes beyond financial issues, and is inherently tied to women’s choice, freedom and security. That’s why it’s more important than ever to address the gender savings, advice and wealth gap, with financial institutions taking responsibility to engage with women in a way that is relevant to them.
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