The Race to the METAVERSE AMarathon or a Sprint? “What exactly is the metaverse?” It’s a question that we have heard a thousand times over the past 18 months. In fact, it’s been a period full of new concepts: Web 3.0, NFTs, DAOs. Chances are that you don’t go a day without seeing one of them floating across your social feeds. But to be clear, the metaverse and its associated concept - unlike some trends that come and go - are far more than a fad. Rebecca Bezzina, SVP MD, R/GA London 17 Finance Monthly. Bus i ne s s & Economy
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