60 Finance Monthly. F i nanc i a l Innov a t i on & F i nTech Startups are born with a “tech DNA” and are solving needs of customers and companies in a very easy and affordable way by leveraging and/or creating new technology. Latin American entrepreneurs are really focused on this and combine that with that sense of community in the region, these ideas and solutions seem to be expanding off one another. What problem is Clara solving? Spend-management for companies. Clara is giving Latin American companies more control over their financial future by reducing the bureaucratic processes of obtaining corporate credit cards and also leveraging innovative technology to give companies affordable, agile, and digital spend management solutions. What makes Clara attractive to investors and tech talent? As an organisation, Clara has a ton of experience in traditional banking, which is essential to understanding our product and services. Clara’s solid business model and tech infrastructure has been attracting sought-after minds in the industry. Our C+ level suite groups experienced profiles that have previously collaborated with companies such as Citi, Scotiabank, American Express, and HSBC just to mention some. But at Clara, we also understand that the success of an organisation depends on a mix of seniority and young talent. That’s why we make sure to have a balance of experienced employees and those who are still developing their careers. It’s not just our people that make Clara attractive, but what we offer them for joining our organisation. There’s no other Latin American startup that offers exactly what Clara does, which we call the “7 Dimensions”. We focus on our employees’ physical health, emotional
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