Finance Monthly. 23 Bus i ne s s & Economy Get your head IN the cloud(s) Some more proactive organisations are solving this issue by prioritising cloud-native solutions, as they offer a scalable solution capable of consolidating disparate and legacy systems into a single, automated platform to store all customerrelated activities, support any business model and minimise the solutions needed. Identifying solutions that can support this process will mean that the acquiring or newly formed business will be able to effectively bring together data from across the different organisations without having to bring in a plethora of new technologies or relying on outdated, in-house platforms. This will speed up the integration process, helping ensure that customers’ experience isn’t negatively affected and the benefits of the merger or acquisition are seen at the earliest point possible. M&As are becoming an increasingly important focus for businesses as they look to consolidate and grow their positions in current and new markets. While there are clear benefits to M&As, decisionmakers mustn’t ignore the potential challenges, especially when it comes to integrating data such as customer billing information. If they do, they risk limiting the benefits before they’ve had a chance to be fully realised. Through implementing cloud-based solutions which can effectively collate, consolidate and manage this data in one place, rather than relying on a suite of new or legacy solutions, businesses can ensure that their merger or acquisition hits the ground running, maintaining customer satisfaction and helping guarantee that the benefits are seen at the earliest point possible. “While there are clear benefits to M&As, decisionmakers mustn’t ignore the potential challenges, especially when it comes to integrating data such as customer billing information.”
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