Finance Monthly. Financial Innovation & FinTech 25 VIRTUAL REAL ESTATE The New Frontier In the metaverse, virtual real estate is turning into a lucrative investment opportunity. Companies and individuals are investing in digital plots, where they can host events, advertise products or services, or even resell at a profit as the metaverse grows. Notably, businesses can create branded spaces, allowing customers to experience their offerings in an immersive, interactive manner. DIGITAL GOODS AND SERVICES Just like in the real world, goods and services are integral to the metaverse. Businesses can sell virtual clothing, furniture, and other digital assets that users can use to customize their avatars or virtual spaces. These goods, often underpinned by blockchain technology and NFTs, have real value and can be bought, sold, or traded. Moreover, services like virtual reality concerts, educational courses, and professional consultations can be monetized. Imagine attending a cooking class by a celebrity chef or a concert by a popular musician, all from the comfort of your own home via an avatar in the metaverse.
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