ADVERTISING AND SPONSORSHIPS The metaverse provides businesses with a whole new world of advertising opportunities. Companies can create immersive and interactive ads within the virtual environment, reaching audiences in innovative ways. Sponsorships of virtual events and locations also present a significant revenue stream. SUBSCRIPTION MODELS Just as we have seen with many digital platforms, subscription models could be applied in the metaverse as well. Users might pay a monthly fee for premium features or access to exclusive areas. Businesses could also employ a freemium model, where basic access is free, but additional features, benefits, or virtual goods require payment. Financial Innovation & FinTech 26 Finance Monthly.
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