Below Finance Monthly hears commentary from interactive investor cryptocurrency analyst Gary McFarlane on bitcoin passing $11,000 over the weekend.

The recommendations, as expected, from the global G7-instituted Financial Action Task Force, which will see crypto exchanges and others required to provide full know-your-customer (KYC) details on clients and all parties to crypto transactions, has done little to dampen bitcoin buying.

Other top altcoins – all other coins barring bitcoin – are struggling today.

Two notable exceptions are decentralised application platforms Ethereum (its Ether token is the second-most valuable crypto), and one of its many rivals, Tron, whose founder and chief executive Justin Sun recently won the auction for lunch with legendary investor and crypto sceptic Warren Buffett at a cost of $4.57 million.

Other factors in play behind the bitcoin rally

Geopolitical tensions, notably in the Middle East; the realisation that historically unprecedented loose monetary policy by central banks is not being reversed any time soon, the China-US trade war encouraging bitcoin’s use as a conduit to effect capital flight by some Chinese investors; record high trading in distressed economies such as Turkey and to a greater extent Venezuela and some other countries in Latin American; and talk of an outright ban on crypto by the authorities in India. These are all helping to propel the bitcoin price higher, providing, as they do, a range of examples of its use case as a store of value, no matter how peculiar that may sound for such a crash-prone asset.

Is the fourth parabolic bitcoin price upturn upon us?

Talk is now turning to the possibility of “the fourth parabolic”, which postulates a rise in the bitcoin price beyond the previous all-time high at $20,000 in December 2017.

With end of year targets of $40,000 from Wall Street analyst Thomas Lee of Fundstrat Global Advisors and commodity trader Peter Brandt saying $100,000 for next year is a possibility, which would align to the run up to block rewards halving from 12.5 to 6.25 in May 2020 for bitcoin miners, it is starting to feel like 2017 all over again.

That might sound fanciful in the extreme but on past form it is a possibility – and so is a crash from wherever any potential new all-time high might form.

When bitcoin first surpassed $10,000 on 29 November 2017 it only took 17 days to reach its all-time high near $20,000, but past performance is of course not a reliable guide to future performance, especially where crypto is concerned.

New FOMO?

Judging by Google Trends, searches for ‘bitcoin’ haven’t surged yet in the way they did last time round: December 2017 scores is 100 and we are currently registering 16.

It suggests current buyers are those who have previously been in the market and were waiting on the sidelines for a new entry point. That could mean there is plenty of near-term oxygen to drive this market higher, but as always with crypto, it will be a high-risk rollercoaster ride. The fear-of-missing-out (FOMO) impulse for now is more in evidence among institutional buyers.

With businesses embracing big data, new tech and digital media, the role of traditional CFO is evolving from financial expert to strategic partner, data analyst, talent curator and more. With the support of several data streams, James Booth, Chief Financial Officer at Instant Offices explains for Finance Monthly what this new era of the multidiscipline strategist means and how there is more potential than ever for CFOs to be the architects of change within business.

Five Factors Keeping CFOs Up at Night

1. Brexit

Around 75% of CFOs worry Brexit could have a negative impact on business in the long-term, compared to just 9% who don’t, according to Deloitte. Along with Brexit risks, weak demand and the prospect of tighter monetary policies are ranked as the top worries for CFOs in 2018. Despite high levels of uncertainty across the board, research shows CFOs are still highly focused on growth plans, and the level of desire to expand business over the next year is at its highest since 2009.

2. Skills Shortages

According to research, 44% of CFOs have reported recruitment difficulties and skills shortages in 2018. To add to the challenge, The Open University Business Barometer revealed a massive 91% of UK organisations say they have had difficulties hiring skilled employees in the last 12 months.

3. Rising Stress Levels

78% of UK CFOs believe stress levels are set to rise in the next two years as workloads increase, business expectations grow, and companies face a lack of staff, according to Robert Half. Research also shows CFOs expect their finance teams’ workloads to increase, while 52% are planning to hire interim staff as a short-term solution.

4. Big Data

Research firm IDC predicts that by 2025, we’ll see 163 trillion gigabytes of data output every year. And a recent study by Accenture suggests that by 2020, 90% of a CFO’s time and efforts will be spent on working with data scientists to turn data into actionable insights that organisations can use for strategic decision-making.

5. Increased Cyber Security Threats

Studies from Verizon show that 59% of cybercriminals are motivated by financial gain and are likely to target finance and HR – areas which fall into the CFO realm – suggesting CFOs are going to be expected to take a proactive approach to cybersecurity.

Top Five CFO Priorities for the Upcoming Year

In Q2 of 2018, CFOs listed the following as strong priorities for business in the following 12 months:

1. 49% say increasing cash flow is the top priority
2. 47% say reducing costs
3. 37% say introducing new products and services and expanding into new markets
4. 18% say expanding by acquisition is a priority
5. 14% say raising dividend or share buybacks

What Skills will CFOs Need by 2020?

The CFO Must Become a Leader of Innovation: New tech, including AI, will become a core part of the innovation strategy within businesses looking to remain competitive, and CFOs will be required to understand the opportunities presented by new tech to drive growth. By 2020, 48% of CFOs are set to be using AI to improve performance.

CFOs Must Embrace Big Data: According to a report by the ACCA and IMA, the CFO and finance team is set to be at the heart of the data revolution. In order to make sense of the large volumes of data the world will be generating by 2020, CFOs will need to be able to accurately interpret data to generate quality, actionable insights for CEOs and board-level decisions.

The CFO Must Manage Risk Under Scrutiny: As tech grows and presents more complex risks to business, expectations on the CFO will be high. They’ll be required to implement and manage cutting-edge risk management processes within the finance department and business as a whole. A proactive approach towards threats will be key. One report by NJAMHA showed four in ten finance chiefs currently own or co-own cybersecurity responsibility within their organisations.

The CFO Must Prepare Talent for the Future: Prepping talent for a finance role was once the domain of HR, but in order to prepare new employees for the future of finance, CFOs are going to be required to increase involvement to ensure new employees can multitask, show technical competence and handle business strategy. Around 42% of CFOs are also prioritising soft skills as a key element for future hires.

The CFO Must Be a Leader in a Rapidly Changing Workplace: With the consumerisation of real estate becoming a global trend, more businesses are choosing an agile approach to office space to expand into new markets, reduce costs, increase networking opportunities and improve staff happiness. Tied into this, the modern CFO will need to develop leadership skills to not only manage talent but also implement development strategies that work across remote teams with geographic and language differences.

Today, the role of the CFO has evolved from financial expert to a multidiscipline strategist. In addition to traditional accounting and finance responsibilities, by 2020 research shows the top priority for CFOs will be keeping pace with technology and harnessing big data.

Nowadays, CEOs expect CFOs to have an impact on business direction and strategy more than ever before. And while the question of who owns analytics is still an open question across sectors, according to a report by Deloitte, finance is the area most often found to invest in analytics at 79%, and CFOs can use it to bridge the gap between strategic and operational decision-making.

What are really the concerns, risks or benefits of incoming Brexit changes? Below Finance Monthly hears from Todd Latham, CMO & Head of Product, Currencycloud, who explains what’s truly rocking the fintech sector.

Am I the only one who has had enough of all the “Brexit is coming; the UK is doomed” headlines dominating the news?

The truth is, no one can really know what impact Brexit will have. Combine this uncertainty with the fast pace of modern business, and you might be tempted to throw your ten year plans out of the window.

Should businesses really be worried? Or are there, in fact, more pressing things to be concerned about?

The concerns

The main concern for the fintech industry post-Brexit is that the UK is going to lose its fintech crown, becoming less attractive to both business and workers. Will companies migrate their head offices to the continent? Will the world’s top talent still want to work in the UK? These are the questions keeping some of our fintech leaders awake at night. In reality, contrary to what the scaremongers would have you believe, the fintech industry in the UK is thriving, with firms attracting close to £3bn in venture capital funding in 2017. At Currencycloud, for example, we are expecting to double in size this year, and we had our first ‘billion-dollar month’ in terms of cross-border payments processed in December 2017.

Despite the rocky political times, it’s clear that the strength of fintechs means they are unlikely to be deterred. In addition, our home talent pool is impressive, and many industry essentials are exclusive to the UK. Whether it’s specialised legal firms, a friendly regulatory environment or something as basic as the time zone, there are many factors that are difficult for other nations to replicate, meaning the influx of job seekers to the UK’s fintech sector is unlikely to be affected.

But unfortunately, Brexit will not be all plain sailing. The regulatory and financial hurdles surrounding the loss of passporting will certainly result in logistical challenges for firms operating out of the UK. However, it’s important to see this as just another bump in the road for the fintech industry – no more so than previous obstacles from regulation and investment.

What is clear is that in this volatile business climate, predicting what effect Brexit will have in the future is a minefield of speculation, and ultimately, a waste of time. Instead of worrying about the what-if’s, the sector should be diverting its attention to a regulation that is affecting the industry right now: open banking.

Open banking – The fintech revolution nobody knows about

Open banking, part of the Second Payment Services Directive (PSD2) requirements, is aimed at increasing opportunity in the sector, as fintech companies can now offer traditional banking services – but with a faster, more seamless and exciting user experience.

Fintechs can provide the fresh ideas and agility the banking sector desperately needs, while capitalising on the customer trust and ability to scale the traditional institutions’ offerings. The regulation also ensures that any third party wishing to have access to customer data is subject to greater regulation in accordance to data protection laws - providing a safety net for businesses and customers.

A potential partnership between UK banks and fintechs, if executed correctly, could see a global revolution of the financial industry, and could lend a hand in securing the UK’s place as a top competitor in the market - regardless of EU status.

Innovate – before it is too late

As well as being a safety net for businesses, the key reason open banking is being hailed a monumental change for the fintech and wider financial sector is because it is enabling innovation in a previously stale market and is creating opportunities for fintechs to capitalise on.

In this age of AI and machine learning, customers have grown to expect a level of personalisation, which the traditional banking industry currently lacks as is shown by growing customer interest in alternative banking methods, such as Revolut, Starling and Monzo.

Open banking presents an opportunity for the sector to respond to these customer demands by tailoring traditional banking services to individual customer’s needs and wants. This could be through things such as detailed spending graphs or gamification techniques such as nudging for improved user behaviour.

Although the benefits are clear, this drive for innovation has created a pressured environment for businesses. Our research found that 49% of businesses believe their offer will lose appeal within just two years from launch and 60% of businesses agree that their companies will eventually become irrelevant if they don’t innovate constantly. Working with external organisations could offer businesses a solution to bridging the gap between idea and action. This is where the partnership between banks and fintech could be beneficial for both parties.

Brexit may, or may not, have an impact on where consumers bank down the line – but fintechs should be focusing their attention on the possibilities in the market now. By investing the time and energy on open banking, the fintech sector could have the public shunning high-street bank branches for AI and robo-advisers sooner than we think.

Change is happening – be it political, regulatory or otherwise – but you must determine which change will have the most impact on your individual business. With all the focus on Brexit, it’s easy to understand why less consideration has been given to the impact of open banking regulation. However, perhaps this is where you should be diverting your attention, as the opportunities are endless. As more and more fintech companies are jumping on the bandwagon, the initiative is picking up momentum and, we believe it will soon transform the banking industry as we know it.

The UK’s passion for innovation means it is now seen as a global leader in the development of financial services that are powered by prepaid technology, according to data released by Prepaid International Forum (PIF).

PIF, the not-for-profit trade body representing the prepaid sector, reports that the percentage of UK adults using tech-based financial services has risen to 42% (up from 14% in 2015). The UK is at the forefront of this growing market in Europe, ahead of Spain (37%) and Germany (35%). The UK is third globally to only China (69%) and India (52%).

Fueling this growth in the UK is prepaid, which has become a driving force for the fintech companies who are rapidly transforming the way we pay and get paid. The prepaid sector in Europe is growing faster than anywhere else in the world (up 18% since 2014 compared to just 6% growth in the US) is now worth $131bn*.

Experts believe that the UK’s passion for innovation may help to offset the potential negative effects of a no-deal Brexit, should UK financial service providers lose its right of automatic access to EU markets.

Diane Brocklebank, spokesperson for PIF, says: “The UK is a globally significant player in the creation of prepaid-enabled financial services with consumers keen to adopt new and innovative services and a growing industry of experts with the knowledge needed to develop such products and bring them to market.

“In a global sector, the UK stands out as being a key market and one that should retain its prized status even if it loses its financial passporting rights as a result of a no-deal Brexit.”

The UK’s status in prepaid is significant as it is a sector that is growing much faster than other financial services. In Europe, the 18.6% growth in prepaid since 2014, compares to just 7.8% growth in consumer debit and 5.8% growth in consumer credit markets*.

Diane Brocklebank, continues: “Prepaid and Fintech are the areas where people looking to invest in financial service businesses are seeing the most potential. This is being driven by increased dissatisfaction with mainstream financial services and a desire for greater innovation and flexibility, particularly amongst consumers looking for lower costs and fees as well as smartphone accessible products.

“The UK’s status as a global player is therefore crucial to it continuing to be seen as a key market for such investment. To maintain this, it must continue to be a positive environment for innovation with a supportive regulatory environment and strong skills base.”

(Source: PIF)

Below Finance Monthly hears from Brian G. Sewell, Founder of Rockwell Trades, on the prospects of cryptocurrencies moving forward. Brian argues that cryptocurrency is still in the run for driving the future of commerce.

I would rather see the SEC make a methodical decision, with thoughtful guidelines, to approve a cryptocurrency ETF than a rash decision to reject one. And though the agency may not reach a final decision until next year on the proposed SolidX Bitcoin Shares ETF, I think the agency will eventually approve it. The proposal (requiring a minimum investment of 25 bitcoins, or $165,000, assuming a BTC price of $6,500) seems to meet the SEC's criteria -- on valuation, liquidity, fraud protection/custody, and potential manipulation.

Cryptocurrency’s Challenges and Potential
Since 2010, when it emerged as the first legitimate cryptocurrency, bitcoin has been declared “dead” by pundits over 300 times. Critics have cited the cryptocurrency’s hair-raising price volatility, it’s scalability challenges, or the improbability of a central bank ceding monetary control to a piece of pre-set software code. Yet since 2009, bitcoin has facilitated over 300 million consumer payment transactions, while hundreds of other cryptocurrencies have emerged, promising to disrupt a host of industries. Granted, no more than 3.5% of households worldwide have adopted cryptocurrency as a payment method. But I think cryptocurrency will transform how the world does business as developers, regulators, and demographics resolve the following key issues:

1. Approval of a Bitcoin ETF
   I think the US investment community will not rest until they satisfy SEC criteria for a bitcoin ETF. Approval would represent another milestone in the validation of cryptocurrencies. This bodes well for the global financial system, because cryptocurrency promises to create financial savings and societal benefits -- by streamlining how the world transacts for goods and services, updates mutual ledgers, executes contracts, and accesses records.
2. Comprehensive U.S. Regulation Can Improve Protection, Innovation, and Investment
   Demand is mounting for a larger, more comprehensive U.S. and global regulatory framework that protects consumers and nurtures innovation. Those institutional investors who are assessing the cryptocurrency risk/reward proposition are also awaiting regulatory guidance and protections to honor their fiduciary duties. How, if at all, for example, will exchanges be required to implement systems and procedures to prevent hacks and protect or compensate investors from them? Effective cryptocurrency regulation requires a nuanced set of rules, a sophisticated arsenal of policing tools, sound protocols, and well-trained professionals. I think U.S. regulators will eventually get it right. And if institutions become more confident that regulations can help them meet fiduciary duties, even small cryptocurrency allocations from reputable organizations could unleash a new wave of investment.
3. Bringing the Technology to Scale
   Bitcoin and other cryptocurrencies cannot yet process tens of thousands of transactions per second. I think developers working on technology -- such as Plasma, built on Ethereum, and the Lightning Network, for bitcoin and other cryptocurrencies -- will sooner or later bring leading cryptocurrencies to scale. This could unleash an explosion of new applications, allowing cryptocurrency to integrate with debit and credit payment systems, developing new efficiencies in commerce -- whether B2B, B2C, or B2G -- in ways we can’t fully anticipate.
4. Developing World Incentives and Demographics
   Cryptocurrency adoption as a payment method could grow fastest in emerging markets. Many consumers and entrepreneurs in such regions have a strong incentive to transact in cryptocurrency -- either because their country’s current banking payment system is inefficient and unreliable, and/or they are one of the world’s 1.7 billion “unbanked.” Two-thirds of the unbanked own a mobile phone, which could help them use cryptocurrency to transact, and access other blockchain-based financial services.

Data underscores the receptiveness of Developing World consumers to cryptocurrency. The Asia Pacific region has the highest proportion of global users of cryptocurrency as a transaction medium (38%), followed by Europe (27%), North America (17%), Latin America (14%), and Africa/The Middle East (4%), according to a University of Cambridge estimate. Although the study’s authors caution that their figures may underestimate North American cryptocurrency usage, they cite additional data suggesting that cryptocurrency transaction volume is growing disproportionately in developing regions, especially in:

• Asia (China, India, Malaysia, Thailand)
• Latin America (Brazil, Chile, Colombia, Mexico, Venezuela),
• Africa/The Middle East (Kenya, Saudi Arabia, Tanzania, Turkey)
• Eastern Europe (Russia, Ukraine).

Demographics will also likely drive cryptocurrency adoption in the Developing World, home to 90% of the global population under age 30.

Remember The Internet - Investment Bubbles and Bursts Will Identify The Winners
High volatility is inherent in the investment value of this nascent technology, due to factors including technological setbacks and breakthroughs, the impact of pundits, the uneven pace of adoption, and regulatory uncertainty. Bitcoin, for example, generated a four-year annualized return as of January 31st 2018 up 393.8%, a one-year 2017 performance up 1,318% -- and year-to-date, a return of down over 50%. Bitcoin has previously experienced even larger percentage drops before resuming an upward trajectory.

In my view, bitcoin and other cryptocurrencies will experience many more bubbles and bursts, in part, fueled by speculators. But the bursting of an investment bubble may signal both a crash and the dawn of a new era. While irrational investments in internet technology in the 1990’s fueled the dotcom bust, some well-run companies survived and led the next phase of the internet revolution. Similarly, I believe a small group of cryptocurrencies and other blockchain applications, including bitcoin, will become integrated into our daily lives, both behind the scenes and in daily commerce.

Although “irrational exuberance” will continue to impact the price of cryptocurrencies, this disruptive technology represents not only the future of money, but of how the world will do business.

Determined CFOs need to stay ahead of the game if they are to make an impact in an ever-changing market landscape, says Philippe Henriette, SVP of Finance, Processes and IT for Volvo Construction Equipment. Below Phillippe discusses the drive that’s needed to push finance into the digital age.

The finance function has expanded from a laser beam focus on reporting, budgeting and control to include a more overarching strategic role. At Volvo CE we are no different to any other organization in our ambitions to allocate more funds to IT development and innovation. The market is changing and finance should have a clear view on how the digital spend turns into value for our customers. And to operate at its high-performing best, finance needs to have an overview of the 'big picture' and be prepared to invest in new technologies even without the promise of an immediate payback. The use of big data and predictive analytics to identify these new trends is a vital tool in this future focused approach.

We live in a fast-moving environment where digitalization is disrupting industries the world over, yet construction is a relatively conservative sector. At Volvo CE we have to think about how our industry might look further down the line and how we can adopt new technologies and new ways of working to shake up our traditional business model. After all, the demands of a customer today might be radically different tomorrow. And finance has a vital role to play.

Interpreting changing customer needs

We looked to the wider economy for inspiration to see how companies like Uber redefined

the way people buy and access services – a way of spending that is beginning to filter through into other industries. Owning an asset is becoming less important to customers who are shifting to a value-buying spending model. So if our business is to sell a construction machine, and its relevant parts and services, how can we adapt for the future? With the emergence of electrification and other technologies, shouldn’t rental services be generalized? Should we be selling our services by the hour? And it is already happening. This was the impetus behind us introducing a ‘power by the hour’ scheme for one of our key accounts. Our customer demanded to get the construction job done, but instead of purchasing our machines, they only pay the hours and value machines create. If this is the future construction business model, then finance cannot stand still. We need to be ready to support the business transformation from generating revenue on machine and parts to selling services.

Data-driven culture shift

Our aim is always to simplify things for our customers, and to do this we have to have a deep understanding of their needs and stay steps ahead of those demands. Shifting from a product centric to a data driven culture plays a key role. By putting data analytics at the heart of our research and development and turning customer and product information into insight we can be confident we are staying ahead of the game.

Equally, if we are going to provide the flexibility our customers require, we need to be brave when it comes to fixing a price point for our new services. I have learnt that we cannot test the waters by bringing new services to market without understanding how much it is worth. By doing this we would make it impossible to set a price when it proves a success. Instead we do our due diligence through data analytics so that we can be confident we are setting the right price from the very start. With this data-driven culture comes a huge responsibility on the part of the CFO to handle this information appropriately. We do this by ensuring we have proper systems in place to protect the data we use – an issue that is becoming increasingly important as digital technology leaps into the future.

ROI for a new digital era

Having an eye for future trends – and the risks and rewards that go with them – is one thing, but how can CFOs be assured of a profitable return on investment on these new innovations in the years to come? Developing the right set of measurements to monitor the progress of new digital offerings may not lend themselves to standard ROI calculations. It is essential therefore to adopt non-financial metrics alongside the usual measurements of cash generation and profit so that we have the big picture we need to drive the company through this new digital era.

We are working in a vastly different corporate landscape today than we were 20, 10, even 5 years ago. The finance function has navigated choppy waters during the economic downturn and is now learning to adapt to customer demand and increased innovation. This puts us in a unique position to act as a driving force for the digital revolution. The world is changing and it’s up to every CFO in every industry to stay ahead of the curve.

London Market insurers must be quick to react to technology developments – such as automation and increased cyber security risk – if they are to successfully navigate the future claims landscape, according to BLM and the Institute of Directors (IoD).

The assertion is amongst others released in volume two of BLM’s Macroeconomic Trends Series, a suite of research papers created with economists at the IoD. The papers look at macroeconomic forces and how they will shape the insurance claims landscape in the London Market. The second paper looks at technology risks through the lens of product liability, motor, employers’ liability and technology-specific claims.

Tim Smith, partner at BLM who co-led the writing and insights within this paper said: “We have a thriving technology sector in the UK, but given changes ahead we foresee significant knock-on effects on a number of traditional markets. The pace of technology advancement can leave entire industries playing catch-up, which is why it’s so important for the insurance market to understand the impact these will have and adapt accordingly.”

Jim Sherwood, partner at BLM and co-leader of the paper said: “From our work across the London Market with insurers, brokers and managing general agents, we know the importance of understanding how emerging risks will impact the volume and nature of claims. We hope this paper will provide the market with a better understanding of what’s on the horizon and how technology will continue to affect all aspects of insurance.”

The paper also argues that employers’ liability (EL) insurers must react to the growing use of automation and increased self-employment.

Malcolm Keen, associate at BLM said: “Whilst disputes continue as to the definition of an ‘employee’, changes in the nature of employment are affecting the pool of those who can potentially be compensated for an injury or illness by an EL insurer.

“We’ve seen significant rises in self-employment in the UK, with a million more workers since 2008 opting to ‘be their own boss’, and technology is playing a key role in enabling this. On top of that. the increased use of automation will likely to affect the profile of the UK labour market in the short, medium and long-term.

“Coupled together, we expect this may shrink the extent to which the financial burden of injuries or illness caused by work is borne by insurers.”

The Macroeconomic Trends Series will continue to cover other other key claims categories for the London Market in the coming months. This is the second series of papers from BLM and the IoD, with these volumes building on the trends and reflections last identified in 2016.

(Source: BLM)

Qualtrics recently announced that two-thirds of UK workers are currently satisfied in their jobs and 13% say they are ‘extremely satisfied’, according to the Qualtrics Pulse – a new 2017 benchmark of how engaged today’s employees feel within their work environments.

Workers in finance and travel love their jobs:

• Satisfaction levels are highest in the finance sector (74%) and travel & leisure industry (73%), compared to 68% in retail, 67% in manufacturing and 66% in the public sector.
• Meanwhile in the public sector, 32% of workers say they hardly ever, or never, look forward to going to work. In contrast, a quarter of retail workers almost always look forward to going to work.

Recognition outweighs pay, flexible working and frills:

• Key driver analysis shows that engagement with business leaders, better recognition and career progression have the greatest positive impact on job satisfaction. In comparison, added benefits such as flexible working and even remuneration are generally considered less important on a day-to-day basis.

Ages 25-34 are the “golden years” for workplace satisfaction:

• Job satisfaction peaks for UK workers between 25-34 years old, with 69% of people in this age group saying they are satisfied. Beyond age 34, job satisfaction declines.

Job satisfaction wanes after 12 months, but loyalty is built in the long term:

• Workers are most satisfied in their first year of employment, with 56% of people claiming they are either moderately or extremely satisfied during year one. This drops to 46% once people have been in their jobs for a year or more.
• While satisfaction begins to drop off after the first year, once employees have worked at a company for more than four years, their satisfaction levels once again start to increase.

Job satisfaction is highest in the North East of England:

• Around one in five (18%) employees from the North East are “extremely satisfied” in their job, compared to 11% in Scotland and Wales and 10% of workers in London and the Midlands.
• Young people in London are not as happy as their peers in other parts of the country--24% of under 25s said they were ‘slightly dissatisfied’ or worse in their current jobs, compared to just 18% of under 25s in the rest of the UK.
• Workers in Wales were the most vocal about their discontent, with nearly one in 10 saying they are “extremely dissatisfied” with their job.

Churn is highest in media and advertising:

• While the public sector has most dissatisfied workers, it’s most likely to hold onto its staff with 68% expecting to be working at the same organisation in two years’ time.
• Media and advertising companies are likely to have the hardest job in preventing staff churn. Just 54% of employees in this sector say they can see themselves working at their current organisation in two years’ time, compared to 67% in the IT & tech sector and 66% in manufacturing.

The Qualtrics Pulse surveyed 2,300 UK workers using the Qualtrics Employee ExperienceTM management platform, which enables human resource and business leaders to monitor and improve the experience across the employee journey and prioritise the key drivers of engagement to reduce attrition and improve employee performance.

The Qualtrics Pulse, which is carried out on a quarterly basis, measures levels of employee engagement and job satisfaction according to gender, age, location, income and industry sector. The top insights can help businesses understand the experience gap between what their employees expect and what they actually deliver.

Commenting on the launch of Qualtrics Pulse, Sarah Marrs, Employee Experience Specialist, Qualtrics, said: “In recent years we’ve seen organisations place more emphasis on their employee experience as a critical lever to help shape their customer, brand and product experiences.  We’ve also seen the techniques available to measure the employee experience evolve. Our Qualtrics Pulse provides a layer of data that many companies simply don’t have access to-- uncovering the real-life factors that really influence the behaviour, loyalty and performance of an employee.”

(Source: Qualtrics)