If you're facing the same challenge, this doesn't mean you should give up your online venture. You can take proactive steps to increase the revenue potential of your blog website. 

In this article, you'll explore practical and effective tips for boosting your blog's earnings. Keep on reading! 

How to increase profit from your blog website

Several key factors determine how much revenue you can generate, with the main one being your site's niche. Some topics attract visitors and buyers more than others. For example, personal finance, health and wellness, technology, and lifestyle tend to have a high demand for information, products, and services, making them lucrative options for generating revenue. At the same time, most topics can be monetized as long as you invest time and effort into finding the right audience. 

Once you do, work to understand your customers' needs and offer them content that solves their problems. If they find your content useful and trustworthy, they will buy from you. And finally, a well-developed marketing strategy can help more people discover your blog and subscribe.

You can increase the profit from your blog website by doing the following:

 #1 - Optimize your website for a better user experience

Ensure the site is easy to navigate, loads fast, and performs well on different devices and screen sizes. With a user-friendly and responsive design, people will stay longer on your platform and return more often.

#2 - Implement effective marketing campaigns and sponsored content

Promote your blog website through various channels, such as social media, email marketing, and online ads. This will help you make your blog more popular and eventually allow you to generate revenue from website advertising. Research niche-relevant affiliate programs for your blog and join them. This way, you can promote various products with the help of affiliate links and earn a commission for every sale made through your referral. 

Partner with brands and businesses for sponsored posts and other collaborations. Ensure that the partnerships align with your blog's niche and values. Build a targeted strategy to regularly deliver engaging and useful content for your target audience. 

#3 - Collect customer feedback

Even if your blog isn't performing well now, don't rush with selling a website that brings no revenue. Instead, focus on feedback collection. This will help you understand what can be improved or fixed in your products or services. You can then implement the necessary changes to make products or services more appealing to your target audience. 

#4 - Use SEO optimization techniques

Utilizing the best SEO practices can help your website rank higher in search engines, attract more relevant customers, and ultimately make a profit. 

Here are some of the techniques to consider:

• Use relevant keywords—the queries that people enter in a search engine to find relevant content and potentially your blog;
• Pick strong headlines that tell both readers and search engines what your post is about; 
• Come up with ALT tags for pictures to help search engines understand your content better;
• Incorporate internal crosslinking to motivate your readers to stay on your blog longer and discover more of your content.

 #5 - Build a strong brand reputation

Invest in the quality of your services and resolve problems and conflicts as quickly as possible. Positive experiences with your brand lead to customer satisfaction and encourage them to recommend your business to others.

The importance of your website’s graphic design 

You can also utilize graphic design to maximize the impact on your target audience and increase the profitability of your blog.

Here's how having good graphic design on your blog can help.

Visual appeal

Harmonious graphic design makes your website look appealing and professional, leaving a positive impression on visitors. To achieve that, try to use only visuals and graphic elements that match in style. If you use stock photos, apply editing and filters to maintain a cohesive design style.

Clear communication

Well-designed graphics help convey your message clearly and effectively, making it easier for visitors to understand your content. For instance, this could be achieved with the help of illustrations explaining each step of a detailed tutorial.

Brand identity

Consistent graphic elements, like colours and logos, support your brand identity, making your website and blog easily recognizable. They could also aid in improving the readability of your content, assuming you maintain a balanced and aesthetically pleasing design. 

Information presentation

Infographics and visual elements help present complex information in an easy-to-understand way. Besides, this content usually gets shared a lot, which is good for marketing and promotion.

CTA enhancement

Eye-catching graphics draw attention to important content, promotions, or calls to action. This increases the chances of visitors taking action and ensures they won't miss crucial information. 

The importance of colours in website design

Another good way to instantly make your website more appealing is by tweaking its colours to resonate more with your target audience. Even if you aren't a professional designer, consider searching for aesthetic pastel colour codes or colours that align with your blog's identity online. 

Colors play an important role in website design for several reasons:

1. They can evoke specific emotions in people. For instance, warm colours like red and orange create a sense of energy and empowerment, while pastel shades of blue and green evoke calmness and relaxation. You can check out professional photography and design blogs to learn what are pastel colours and how you can utilize them in your website design.
2. They help make your website visually appealing to visitors. Colours can demand attention and make your content more engaging.
3. They can impact user experience. Proper colour contrast helps make your website more accessible for people with various visual impairments. You can check contrast levels using special accessibility tools like WebAIM, available online.

To sum up

If you feel like your blog isn’t generating the right amount of income, there are techniques to change that. Utilizing the right content and promotional strategies can help you generate more profit in marketing. Implementing the best SEO practices can help search engines rank your website higher. Striving for graphic design consistency and the right colour combinations can make it more appealing to your target audience. 

Building a website is often the first step toward establishing that presence. With numerous website builders available, choosing the right one can be daunting. This comprehensive website builder comparison aims to guide you through the process, highlighting key features, ease of use, pricing, and customization options to help you make an informed decision.

1. Wix 

Wix is a popular website builder known for its user-friendly interface and extensive customization options. It offers a vast library of templates, catering to various industries. Wix's drag-and-drop editor makes it easy for beginners to create visually appealing websites without any coding knowledge. While the free version has limited features, premium plans provide access to advanced functionalities, including e-commerce integration. With its intuitive interface and robust features, Wix is a great choice for small businesses and individuals looking for a versatile website builder.

2. WordPress  

WordPress is one of the most widely used website builders, powering millions of websites across the globe. It offers unparalleled flexibility and scalability, making it suitable for both beginners and experienced users. WordPress provides a vast selection of themes and plugins, allowing users to customize their websites extensively. With its open-source nature, users can take advantage of a vibrant community and countless resources. Although WordPress requires a bit of a learning curve, the platform's versatility and immense customization options make it a go-to choice for businesses of all sizes.

3. Squarespace  

Squarespace is renowned for its sleek and modern designs, making it an ideal choice for creatives and artists. The platform offers a range of professionally designed templates that are visually stunning and responsive. Squarespace's drag-and-drop editor is user-friendly, allowing users to easily create and modify their websites. While it may lack some advanced functionalities compared to other builders, Squarespace excels in providing a seamless and intuitive user experience. It also offers excellent e-commerce capabilities, making it an excellent option for businesses looking to sell products online.

4. Shopify 

When it comes to building an online store, Shopify is a top contender. This dedicated e-commerce platform offers a comprehensive suite of features tailored specifically for online businesses. Shopify provides a wide range of professional themes, allowing users to create visually appealing and highly functional online stores. It offers seamless integration with popular payment gateways and shipping providers. With its powerful inventory management and marketing tools, Shopify provides everything needed to run a successful online store. While it may not be as versatile for general websites, Shopify excels in delivering a top-notch e-commerce experience.

5. Weebly 

Weebly is a user-friendly website builder known for its simplicity and ease of use. It offers a drag-and-drop editor, making it suitable for beginners and those with minimal technical skills. Weebly provides a decent selection of templates and allows users to customize their websites with ease. While it may not have as many advanced features as some other builders, Weebly focuses on providing a seamless user experience. It also offers built-in blogging capabilities and e-commerce functionality. Weebly is an excellent choice for individuals or small businesses looking for a straightforward and hassle-free website builder.

Conclusion 

Choosing the right website builder is essential for creating a successful online presence. By considering factors such as customization options, ease of use, pricing, and specific requirements, you can find the perfect platform for your needs. While Wix offers versatility, WordPress provides unparalleled customization options. Squarespace caters to those seeking visually stunning designs, while Shopify excels in e-commerce capabilities. Weebly offers a user-friendly and straightforward experience. Evaluate your priorities, compare the features of these top website builders, and make an informed decision to build a website that represents your brand effectively in the digital landscape.

If you have already tried and managed to get somewhere, but you’re wondering how to increase your sales, you should know that there are plenty of ways to improve your work and get more customers. In this article, we’re sharing five tips on optimising your website and raising the conversion rate. Follow up and learn more about it. 

1. Find an affiliate programme that fits your niche

If you’re into affiliate marketing, you depend on the type of visitors coming to your website. A lot of traffic is always good because more visitors mean a higher chance of successful purchases, but it’s essential to have adequate visitors coming to your page.

For example, publishing content about pets, but being an affiliate for hotels, means that you’re choosing the wrong niche. Check this link to find out the best affiliate programmes in 2021 for various niches, and pick the one that will fit the content you’re publishing for your visitors the most.

2. Invest in push ads

Sometimes visitors are confused, and before they make the purchase, they leave and never come back to your page. It’s smart to keep them interested and make it as straightforward as possible to understand where the product is and how valuable it is for them. This effort is perfectly made with the push ads marketing technique. Unlike notifications coming from apps on your phone, push ads are provided by the browser, which means the consumer will always see what you have to offer. Click here to learn more about push ads and why they may be valuable for you.

3. Remove possible distractions on your page

Most website owners love to see tons of features on the front page, but modern pages are minimalistic and made with simplicity. This is not only important because of a trending point of view, but it’s also significant for making consumers find the products they need easily.

A website filled with distractions will keep your customers busy elsewhere. Before you know it, they’ll jump to another page forgetting why they came to your page in the first place. Removing distractions will give you a higher chance to make more sales because visitors won’t spend time on them.

4. Offer a sale campaign

People love the sale sign. Something triggers inside when they see that stuff is on sale. Place one on your website’s home page and let them know that you have a discount going. They will know that some of the products on your page can be acquired for a better price than the regular one.

Make the calculations about what will be profitable for you, and have a sales campaign. Depending on what can be placed for sale, you can get one going for the entire year. For example, items that aren’t selling as well as you want them can be offered at a lower price than usual, making them more affordable for your customers.

5. Place a countdown timer after which the promotion ends

You can add a countdown timer right under the sale promotion to spice up the hype. That will trigger a feeling that the sale may be over soon, and they’ll miss the discount, making them run for the check out fast. With websites that have nothing going on, consumers have the feeling that they’ll be there tomorrow, and they can make the order anytime they want. On the other hand, the pressure of this kind will help them make up their mind and order faster.

Conclusion

These are some of the most valuable tips on boosting sales on your website. Optimising your website and placing only the most important items that will drive sales can be highly efficient, and using tools to help you create ads is also a smart move. Check this link out to find more on optimising your page and getting a better conversion rate. 

If you’re an SME, then having a digital presence is crucial when it comes to attracting new customers and clients. Whether you are wanting to help the business seize new opportunities or make it more diverse and inclusive by improving user experience (UX), reinventing your business could be the best thing you ever do.

Increase Inclusivity

The internet has become a crucial part of our lives; we use it for everything from shopping to banking. However, not everyone has the same experience if they have some form of disability. Unfortunately, only 1% of one million websites meet accessibility requirements. By creating an accessible design, you are removing any obstacles that could prevent your visitors from having the same experience when using your website. The majority of finance websites are not outwardly accessible. Instead, information about their accessibility is only available through a click-through link towards the bottom of their homepage.

Most big-name companies design their websites as if they are the end-user. On the other hand, SMEs can dedicate the time and resources to create a website that offers the same experience for everyone. To appear inclusive, you can add an accessibility widget, but that is still adding in an extra obstacle for disabled people to go through. An alternative could be to make the website text larger, which will benefit some of those visitors to your site and create a more inclusive UX.

It’s not just websites that need to be more accessible, though. Banking companies are designing credit cards that are suitable for blind and partially sighted people. This highlights the fact that the finance industry is slowly becoming more inclusive for all customers.

Other ways that you can ensure your website is more inclusive include:

• Easy-to-understand language
• A lower colour contrast ratio
• Skip-to-main-content accessibility enhancement
• Support keyboard navigation
• Adding alt text to images

Improving Website User Experience

It takes new users a maximum of 15 seconds to decide if they like your website. Those few seconds must capture the user’s attention before they look elsewhere. By having a poorly-designed website, you’re harming your business, which is something to consider when you reinvent your digital presence. You can ensure this by using web templates that match your business requirements. Online services have a wide range of templates suitable for any sector, which is especially important as over 70% of people admit they judge a business's credibility based on their website.

By creating a website that is compact and convenient, you can make sure the UX is the best it can be and that it showcases the message you want visitors to take away. Rebranding can have an impact on the design of your brand, from the company logo to the colour palette. It can also affect the company's tone and make it more in line with its sector. This is why blue is a popular colour amongst finance websites as it offers your clients a sense of trust in you.

Other ways you can improve the website UX include:

• Create engaging content
• Use bullet points
• Choose a minimalist layout
• Provide information concisely
• Check your website speed
• Use SEO techniques to help people initially find your website

Finding The Underserved Market

Unlike larger businesses, SMEs can focus on a specific market while finding openings into unique opportunities, and the finance sector is one of the most innovative industries. The key to finding underserved opportunities is centred around innovation, such as identifying problems and coming up with profitable solutions.

Financial innovations that have already come about include online and mobile banking and cardless cash points. For those who are not comfortable using this technology yet, in-person branches are available to help. When they have the time and staff available to look for these openings for new solutions, SMEs can be at the forefront of change. A rebrand can demonstrate this and show that their business is all about helping find solutions to the toughest problems.

A benefit that comes with reinventing your digital presence is you can use it as an opportunity to reach out to people who are looking for solutions to their problems. This way, you can figure out the possible directions the financial industry is going to take.

Overview

Reinventing your digital presence not only shows potential clients that you are aware that nothing is set in stone – and can adapt to a constantly evolving society – but also how flexible you are to the changing needs of the products you have to offer. From using a different website template to making sure your content is inclusive to all, rebranding takes a lot of time and effort, but it will be worth it in the end, especially if you need to realign your business’ beliefs. Unlike larger businesses, SMEs can create their own niche in an otherwise large financial sector by innovating and becoming the change they want to see.

Money Supermarket and MoneySavingExpert have created an effectively “duopoly” of the online search results in consumer banking, forcing competing brands to take a new approach to search marketing, according to Stickyeyes.

The two websites lead the way in driving traffic from organic search in the consumer banking sector, with competing brands now taking a more strategic approach to try and secure visibility across the key financial product areas of current accounts, mortgages, credit cards, personal loans, savings products and car finance.

The 40-page Online Consumer Banking Visibility Report produced by Stickyeyes reveals that, while price comparison sites still dominate search engine results, banking brands such as Halifax, Barclays, Nationwide, Tesco Bank and Lloyds Bank are using new search marketing tactics to keep themselves visible to consumers.

One of the reasons why MoneySavingExpert and Money Supermarket are able to achieve such strong visibility on search engines is their ability to rank for vast amount of keywords. In Stickyeyes’ analysis, MoneySavingExpert ranked for 96.7% of their keyword sample, whilst Money Supermarket ranked for 95.6%. The only other brands to rank for more than 90% were Barclays and Money.co.uk.

Rather than focusing on major traffic-driving terms largely dominated by comparison engines, banks are starting to concentrate search marketing activity on providing content around consumer advice and on keyword terms that reflect the full range of the user journey.

Banking brands have also adapted their strategy to better target terms around car financing, a product where search interest has increased by 57% since 2004. Halifax Bank and Lloyds Bank, both part of Lloyds Banking Group, each have a specific car finance proposition that will allow the customer to arrange their own finance, with the respective banks paying the dealership directly.

Other brands, notably Sainsbury’s Bank, TSB and Santander, have focused heavily on specific landing pages to capture car finance search queries, whilst still promoting what would be considered a traditional loan product.

Phil Kissane, Managing Director at Stickyeyes said: “What we have seen from our analysis is a number of brands really rethink their approach to search marketing, and change their focus to ultimately ensure that they are serving the most valuable audiences and engaging them in the most appropriate way.

Moving into 2018, mobile is likely to become a bigger influence as Google moves to its ‘mobile first’ index, and innovations such as voice search are very much on the agenda for search engines. How well brands perform for those types of searches will ultimately depend on how they can understand the conversations that they need to have with their audiences, and the content that they need to create to serve those conversations in the best possible way.”

(Source: Stickyeyes)

Chatbots are quickly becoming the interface of choice for many organisations. In fact, a recent survey conducted by Oracle revealed that 80% of businesses want chatbots by 2020. While the advances in Artificial Intelligence (AI) and mobile technology have created a new set of tools for brands to communicate with, the technology itself has yet to reach a mature state, and is consequently strongly vulnerable to cyberattacks. This is according to Simon Bain, the cybersecurity expert and CEO of BOHH Labs.

Current bot solutions are not entirely secure and can create open passages for cyber criminals to access the data flowing through chatbot’s interface. In essence, this gives cyber attackers direct access to an organisations’ network, applications and databases.

Bain explains: “While bot technology has improved drastically in recent years, for maximum security, chatbot communication should be encrypted and chatbots should be deployed only on encrypted channels. This can be easily set up on an organisation’s own website, but for brands that use chatbots through third-party platforms such as Facebook, the security features are decided by the third party’s own security branch, which means the organization does not have as much control over the security features on the chatbot. Until public platforms offer end-to-end encryption in their chatbots, businesses should remain cautious.

“One of the biggest advantages in using chatbots is that they are a cheaper solution to customer service. They can serve and reach customers in a way that would otherwise require a tremendous amount of time and resources. This is an area where chatbots are gaining momentum, but instead of bots replacing entire customer service teams, organisations are working with them in tandem to improve customer satisfaction. However, as chatbots collect information from users, the information that is stored and the metadata must be properly secured. When running a chatbot, organisations must consider how the information is stored, how long it’s stored for, how it’s used, and who has access to it. This is especially important for highly regulated industries, such as finance, that will deal with sensitive customer information.”

“While there are clear advantages to integrating chatbot technology as a new communication tool, if companies aren’t made aware of the potential security risks, confidential data will be accessible by any determined hacker. Additionally, attackers may be able to repurpose chatbots to harvest sensitive data from unsuspecting customers.” Bain concludes.

(Source: BOHH Labs)

Robo-advisers are a great example of how automation is spreading like wildfire. But how safe and reliable are robo-advisers? Below Simon Bottle, COO of non-advised white label, FinchTech, talks to Finance Monthly about when and when not to trust a robo-adviser, giving some great context for investors.

The rise of robo-advisers should come as no surprise – the FSA created an environment for them to flourish post Retail Distribution Review (RDR) – but is robo-advice the right route to take? While these platforms are not brand new (with the introduction of bank robo and niche robo we’re in fact already in the ‘Robo 2.0’ phase) there are still concerns regarding their reliability and robustness. Investors need to assess the pros and cons carefully.

Reasons not to trust a robo-adviser

A potentially major issue with robo-advisers is their lack of uniformity. There is no standardised design or programming rulebook, which means that three different platforms might categorise the same investor with varying suitability levels: one platform’s cautious could be another’s adventurous. This could cause serious problems. If someone risk-averse is incorrectly categorised as an aggressive investor, they could lose a lot more than they can afford.

It all boils down to algorithmic definitions of risk. The FCA is paying attention, but regulation is still evolving.

Also, technology is impressive, but it is by no means fool-proof – take Long Term Capital Management (LTCM) as an example. Just two decades ago, this high-profile fund, built by economics Nobel prize winning founders and reliant on systematic and algorithmic analysis, failed amid much hype.

Financial algorithms have become more sophisticated over time but many are yet to demonstrate how well they can weather extreme and unexpected market events.

When you can trust a robo-adviser

The RDR left a gap in the financial advice market that robo-advice platforms could potentially fill. Consumers with smaller amounts, unable to afford IFA fees, now have a way to access advice and if the company that owns the robo defaults, the FSCS covers the first £50,000.

The most important question a retail investor needs to ask however, is not whether they can trust the robo, but whether they can trust themselves. If users are tempted by higher rates of return associated with a more adventurous portfolio selection, then they may be shocked when the market dips and their investment plummets with it. It’s imperative users don’t engineer responses. Their lack of experience means that often they don’t understand that the greater the risk, the more volatile the portfolio.

A ‘non-advised’ digital portfolio service that is managed by battle hardened humans, rather than a machine, presents potential investors with an alternative approach which goes some way to mitigate derailment by black swan events – however, risks are still involved. How far an investor chooses to stick their neck out is their prerogative.

Or, wait…

Robo-advisers are advancing rapidly. A June 2017 report by FAMR states, “…there are approximately 100 ‘robo-models’ either already launched or in development across a broad spectrum of services”. As this new wave of robo-advisers gains ground, we’ll see niche platforms enter the market, that may be better suited to a retail investor’s demographic, beliefs and interests, or investment amount.

High street banks want their share of the pie too – ahead of plans to launch its very own robo-advice platform, NatWest unveiled a service earlier this year that allows its customers to access investment funds online through the bank. HSBC followed suit and now offers online investment advice for its customers with small savings pots.

However, the question remains, how do you get consumers to trust algorithms with their life savings? Even bigger ‘trusted’ players like UBS are struggling to find investors who are price sensitive enough to entrust investments to a cheaper robo (Juerg Zeltner, the head of UBS’s wealth management division exclaiming recently: “This is a big learning ... the real question is how do you scale it to more?”).

The answer to this trust question has been marketing – advertise heavily and spend millions on promotion. This is fine for well-funded start-ups like Moneyfarm (who recently posted an operational loss of £6.4milliom, £2million of which went on marketing) as long as the capital investment tap isn’t turned off, but as more players, both big and small, enter the market, investment could flow away from established robo-advisers, towards new entrants instead.

Either way, increased competition will push margins down and likely make it cheaper for investors. Potentially a watershed moment worth waiting for if you’re looking for the best possible wealth management deal.