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CONTACT

Geoff Miller - CEO of Afaafa

Email:

info@afaafa.com

| Website:

www.afaafa.com

FINANCE

MONTHLY

GAME

CHANGER AWARDS

2017

Afaafa is an investment and advisory business managed by husband

and wife team Geoff Miller and Sasha Kazantseva. The co-founders

came up with the philosophy and approach of the business whilst

working in London, Moscow, Singapore and Bangkok, during the

five years before the couple moved to Guernsey in 2011. The

Company was formally incorporated in 2013 and became the full

time employer of both in 2016.

Afaafa is actively engaged in developing the alternative finance

sector globally by providing a range of services and thought-

leadership as well as funding to businesses involved. It’s based in

Guernsey, Channel Islands to take advantage of the unique position

and on the island allowing for engagement between business,

government and regulators to help build Guernsey into a leading

alternative finance services hotspot.

Afaafa also invests in a range of other businesses in a variety of sectors

from genetics and semi-conductors to hospitality and medicine. The

common theme to the portfolio is to capture a leading position in a

nascent market and the monetisation of that position. The investee

businesses are also global in scope, reflecting the global outlook of

the founders.

The investment approach of Afaafa is pragmatic. The Company

believes that capital should align itself with the business plan and

vision of the founders of a business, not the other way round. In

addition to investment, Afaafa provides advisory services and its

members sit on a number of investee company Boards.

Equally important to Afaafa is the subject of Corporate Governance,

believing that great companies are built on proper Corporate

Governance structures from day one. Whilst Afaafa would not

expect a start-up business to have the same Corporate Governance

as a listed company, the basic principles are the same.

“Afaafa” is a Swahili word meaning “virtue” which represents the

founders’ vision to change the paradigm of modern business culture

and links back geographically to the place where Geoff and Sasha

originally met - successfully climbing Mt Kilimanjaro, Tanzania for

charity in 2006.

AREAS OF EXPERTISE

• Investor in early stage businesses

• Proven deal maker

• Global thought leader in alternative finance

• Successful turnaround manager

• Focused on finance and technology

nutrition recommendations, Anvil Semiconductor, a company looking to

develop silicon carbide power devices for the power electronics industry,

Wazoku, an idea management platform, as well as IslandMums.

The most recent investment Afaafa has made is in a business called Finance

for Guernsey, a company formed by Geoff Miller to look to provide finance

in Guernsey and in other offshore jurisdictions that have found the availability

of banking products and services severely curtailed in recent years, as

the larger banks have taken a “safety first” approach and reduced the

availability of everything from basic transactional banking to mortgages.

It is the stated intention of Finance for Guernsey to seek to set up a bank in

Guernsey to fill the gaps in the market, and the company is actively looking

at other jurisdictions as well. This fits with the model that has served Geoff

Miller well over the years, of doing the things that others choose not to,

because the rewards can be commensurately greater.

The past year has seen good results from the investments in the Afaafa

portfolio, and the capital return for 2016 is expected to be a little over 100%,

reflecting the progress of most of the businesses. However, the Company is

not expected to rest on its laurels in 2017, but continue to look to innovate

across a range of sectors.

Within the financials sphere Geoff Miller will be focusing on delivering within

the offshore banking sector, but also looking towards the next big theme

within the alternative finance space, which he believes is the emergence of

trade finance and receivables finance platforms globally. It fits the model of

being complex and unfashionable, but also has a number of factors coming

together to potentially make 2017 a year of great opportunity.

As the banks seek to reduce exposures perceived as ‘more risky’, and whilst

greater technology becomes available to digitise the archaic world of trade

finance and as capital requirements make trade finance and receivables

finance less attractive for banks, Miller believes that there will be tremendous

opportunities for those with the ability to help these emerging businesses

with their early stages of development. There are emerging businesses

around the world that are seeking to innovate within the trade finance and

receivables finance space. Miller, having guided other finance businesses

through the early stages of development over the past decade and with

a global network of contacts in alternative finance, is ideally placed to

optimise returns from the sector.