Lynda Hoffman is a Professional Certified Coach (PCC) with the International Coaching Federation (ICF). Through her business, Lynda Hoffman Life Coaching, she coaches passionate and self-directed business professionals - with or without ADHD - who want to create meaningful personal and organisational change. Lynda partners with clients to increase their personal agency and strategic decisionmaking. Her extensive experience in the field of executive functioning and mindfulness training supports clients in understanding how their brain functioning informs their behaviour - and how to change what needs changing. She encourages her clients to do the deeper work to create transformational change – the kind that lasts. How do you help your clients with creating their ‘success plan’? Every client is unique. They are the ones in charge of identifying what will define their success and how they’ll know they’ve reached it. And it’s not static. Creating a clear plan begins in our first coaching session and every session thereafter. The topics they bring are organic, and they change week to week. My role is to hold their larger goals in mind so that we’re in clear agreement at every step about how we define ultimate success. The Success Plan IS the coaching. And always, the progress is astounding. My clients are often surprised by how far they’ve come. They improve in places they never thought possible. This is the beauty in coaching: the client’s evolution, flow and creativity. Each client has an innate wisdom, a radar for where they need to go. And if it doesn’t seem to line up consistently with their original goal, that radar always brings them to something deeper. They may very well find that the original objective they came in with may change between the first day and the last day of coaching. It is precisely this deeper awareness that leads to transformational change. Finance Monthly. Ca r ee r & Pe r sona l Deve l opmen t 35
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