Fonix launches self-serve mobile messaging platform


Mobile payments, messaging and marketing specialists, Fonix, has launched Zensend, an enterprise grade two-way messaging platform that provides developers and businesses with the ability to add SMS integration for apps and platforms worldwide.

Zensend’s messaging API makes it simple for developers to integrate SMS into existing apps, enabling businesses to quickly execute messages to their audiences simultaneously, wherever they are.

The Zensend platform offers high-throughput bulk messaging through direct connections to every UK mobile operator, providing quality connections and avoiding non-legitimate grey routes. Moreover, grey routes are largely responsible for messaging spam and often fail to deliver or often delay mission critical messaging such as user verification which is required by the consumer in the moment.

Whilst mobile operators battle to terminate grey routes, they continue to exist with un-aware businesses choosing them based on rock-bottom pricing without a clear understanding of how the poor delivery of messaging will affect their brand in the longer term.