Business Voyage – Leonardo Hotels Opens First “Royal Hotel” in Edinburgh
Leonardo Hotels, one of Europe’s fastest growing independent hotel groups, has underlined its continued expansion ambitions with the opening of its first property in Scotland, following a €7m+ refurbishment of a former Premier Inn site in Edinburgh. Located close to Haymarket railway station and boasting 282 opulent rooms, the Leonardo Royal Hotel Edinburgh promises superior […]
Leonardo Hotels, one of Europe’s fastest growing independent hotel groups, has underlined its continued expansion ambitions with the opening of its first property in Scotland, following a €7m+ refurbishment of a former Premier Inn site in Edinburgh. Located close to Haymarket railway station and boasting 282 opulent rooms, the Leonardo Royal Hotel Edinburgh promises superior accommodation in the capital’s city centre.
The design of the new hotel was created by acclaimed interior designer Andreas Neudahm and continues the Leonardo Hotels’ philosophy of developing hotels that each have their own character with a clear link to their location. The hotel is aiming to appeal to both leisure guests, given its location near to tram and train stops, as well as Edinburgh’s ever-growing corporate and business tourism market – fuelled by its proximity to the Edinburgh International Conference Centre and the under-construction the Haymarket development.
The Leonardo Royal Hotel Edinburgh, which takes the Leonardo Hotels’ portfolio to more than 80 hotels in over 40 locations, follows the group’s focus to create non-standardised hotels that are defined by their own regional character and bespoke style identity.
Daniel Roger, Managing Director Leonardo Hotels Europe, commented: “We are proud of the fact that the Leonardo Royal Hotel Edinburgh, coupled with our first site at London Heathrow Airport, represent a successful market launch in the UK, which we will continue to develop in future with other projects.
“Our business model is never to open just one hotel in a new area. Since 2006, we have opened 63 hotels and we are already reviewing our plans for further growth in Scotland.
“The secret behind the success of our rapid growth is the correct instinct for attractive and economically strong locations with buildings in first-class condition.
“We are a chain hotel, but we are as far removed from a chain hotel as possible. The satisfaction of our customers is our greatest asset. In order to achieve it, we work at it daily, investing lots of time and money. We orient ourselves to the feedback of our guests and use that to define our strategy and direction.
“Although the full renovation of all the rooms, the lobby and the restaurant at the Leonardo Royal Hotel Edinburgh has yet to be completed, we are already able to offer guests the trademark standards of quality, style and design associated with the Leonardo brand.”
The decision to create the hotel under the premium Leonardo Royal brand underlines the group’s positioning of Edinburgh – and Scotland – as a prime new location in its continued European expansion plans.