Ascential plc (LSE: ASCL.L), the global specialist information company, has announced the acquisition of the entire share capital of WARC Limited for an initial cash consideration of £19.5m (subject to a normalised working capital adjustment), plus deferred consideration of £4.5m payable in 2019.

WARC is a global digital subscription business that helps brands, agencies and media platforms assess marketing effectiveness across all channels. It is the global leader in providing information and insight to understand and measure multi-channel advertising effectiveness. Founded in 1985, the business offers advertising best practice, evidence and insights from the world's leading brands. The business employs approximately 90 people with offices in London, Washington DC and Singapore and serves approximately 1,200 customers globally. The business strengthens Ascential’s digital product offering in the marketing discipline to span both creative excellence and marketing effectiveness and the intention is to combine WARC with Cannes Lions’ The Work, to form a digital subscription product of scale.

London law firm Joelson acted as advisers to the Founder and selling shareholders of WARC on the sale to Ascential, with the firm’s Corporate and Commercial team providing legal counsel led by Chairman Sheldon Cordell and Partner Phil Hails-Smith. Fellow Corporate and Commercial Partner Philippa Sturt also represented WARC in the transaction, along with solicitor Maria Michael.

Corporate Partner Phil Hails-Smith said: “We are delighted to have worked with the WARC team on this acquisition. We have a strong reputation for acting for Founders and selling shareholders on transactions of this nature and we are pleased to have helped with this successful sale. Our expertise in the media space was a key factor in securing this mandate and enabled us to respond to the challenging timetable on this transaction.”