Unilever Acquires Graze

Unilever has announced its acquisition of Graze, the UK’s leading healthy snacking brand.

Founded in 2008, Graze’s purpose is to put excitement into healthy snacking, providing a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients. Having started with a snack box delivery service, Graze is now a multichannel brand, with products available via retail stores, e-commerce and direct to consumer. With a broad portfolio of healthy snack products, Graze will accelerate Unilever’s presence in the fast-growing healthy snacking and out of home markets.

Joelson Law advised the management team of Graze on all aspects of the transaction including all arrangements with the existing selling shareholders and advice and assistance in connection with the negotiations with the Buyer. The Corporate team was led by Phil Hails-Smith (Corporate Partner) who was assisted by Associate Gayle Hawke. They were supported by the employment team at Joelson (including Partner Jennifer Maxwell-Harris) on the revised employment terms for certain team members as part of the transaction.

Phil Hails-Smith, Corporate Partner at Joelson, said“We are delighted to have advised Anthony and the team on this deal – it’s a key strategic step for Graze. Anthony and the team have found an excellent partner to assist them with their growth plans. Joelson’s Corporate team regularly advise on high-profile deals in the FMCG sector, and this deal shows that we continue to be seen as the ‘go to’ firm for entrepreneurs, founders and management teams in the space. We specialise in providing legal counsel to fast-growing healthy food companies, and this deal is a testament to the great results we achieve with clients in this sector.”

Anthony Fletcher, CEO at Graze, said: “Phil and the team at Joelson were instrumental in supporting us on all of the legal aspects of this deal – which is transformational for Graze as we look to grow and expand. Joelson’s reputation and expertise as a leading law firm in the FMCG sector led our decision to select them as legal advisers to represent myself and the team for this sale. The great result we have achieved supports that decision.”

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