Hailey Bieber’s $1B Brand Rhode Could Be at Risk If She Divorces Justin.
Hailey Bieber’s billion-dollar beauty empire is making major headlines — and not just for its staggering success. While her skincare brand Rhode was recently acquired by e.l.f. Beauty in a deal worth up to $1 billion, legal experts are weighing in on what that might mean for her personal life — specifically, her marriage to pop superstar Justin Bieber.
According to a report by The U.S. Sun, Los Angeles attorney Jamie E. Wright says Hailey’s fortune may not be fully protected in the event of a divorce. Though she launched Rhode in 2022 — four years after marrying Justin in 2018 — the couple reportedly never signed a prenuptial or postnuptial agreement. That could give Justin legal grounds to claim a share of Rhode’s value.
“Unless there is a clear postnuptial agreement that carves it out as her separate asset, Justin could absolutely be entitled to a cut, whether through direct profits, equity value, or settlement leverage,” Wright explained. “Even if he didn’t lift a finger to help build the brand, the law doesn’t always care.”
Under California law, assets acquired during marriage can be considered shared property — especially if joint resources or indirect contributions supported one partner’s success. “Without a legal wall, her billion-dollar business just became their billion-dollar asset,” Wright added.
Hailey’s rapid rise from model and influencer to beauty industry mogul is undeniably impressive. In less than three years, Rhode has exploded onto the skincare scene, bringing in over $212 million in net sales as of March 2025. That momentum led to a landmark acquisition: a $1 billion deal from e.l.f. Beauty, including $600 million in cash, $200 million in stock, and a further $200 million in performance bonuses. Hailey will remain closely involved as Rhode’s Chief Creative Officer and strategic adviser.
RELATED: Hailey Bieber's Net Worth In 2025: Mrs Bieber's Shocking Fortune Revealed.
This milestone cements her place as one of the most successful celebrity entrepreneurs of her generation — building a globally recognized brand that stands out in a crowded industry. Rhode’s clean aesthetics, accessible pricing, and high-quality formulations have won over millions of fans and earned Hailey the respect of business leaders and beauty editors alike.
Meanwhile, the couple’s personal life has drawn renewed attention, especially with the recent birth of their first child, Jack Blues Bieber. While the presence of a child doesn’t affect asset division, it can influence spousal or child support agreements. Wright noted that courts may adjust support to maintain a child’s lifestyle, particularly when one parent has significantly more financial resources. She also added that in California, the 10-year mark in a marriage is significant. Before that, spousal support may be limited; after that, it could become indefinite.
RELATED: Justin Bieber’s $200M Catalog Sale: Financial Struggles and New Beginnings.
Despite some public speculation about Justin’s financial struggles — including an alleged $8 million debt tied to tour cancellations — Hailey has stayed focused on her own trajectory. If anything, she’s proving herself to be a savvy, independent businesswoman capable of holding her own in high-stakes negotiations and complex brand building.
In the end, Hailey’s entrepreneurial instincts have turned a skincare start-up into a billion-dollar powerhouse. While legal experts may speculate about her financial future, one thing is clear: Hailey Bieber isn’t just thriving — she’s leading, innovating, and building an empire on her own terms.
