Inside the Deal | Growth Capital Execution
Sector: Embedded Finance / Insurtech
Transaction Type: Strategic M&A
Deal Size: Undisclosed (following £12m+ Series B)
Buyer: Wrisk Limited
Seller: Atto (The IDCO Limited)
Deal Status: Completed
Completion Date: February 2026
Inside the Deal is Finance Monthly’s transaction feature combining independent deal reporting with executive insight into how complex growth financings are structured, positioned, and executed.
Deal Overview
In February 2026, London-based insurtech leader Wrisk announced the acquisition of Atto, a real-time financial intelligence platform specializing in open banking data. The transaction follows Wrisk’s successful Series B funding round, which secured £12 million (led by Mundi Ventures and Opera Tech Ventures) and additional strategic backing from Allianz Holdings plc in early 2026.
The acquisition marks a decisive move to consolidate the "embedded" stack. By integrating Atto’s credit scoring, affordability assessment, and income verification tools, Wrisk is evolving from a pure-play digital insurance provider into a unified embedded finance and protection platform.
Atto will continue to operate as a dedicated product and team within the Wrisk group, preserving its specialized roadmap while leveraging Wrisk’s massive enterprise footprint with global automotive Original Equipment Manufacturers (OEMs).
Q&A: Inside the Strategy with Nimeshh Patel and Rob Knight
Finance Monthly: How does the acquisition of Atto change the value proposition for Wrisk’s automotive partners?
Nimeshh Patel (CEO, Wrisk): Atto has built a credible financial intelligence and credit scoring platform with real-world enterprise use. Joining Wrisk allows us to combine that intelligence with a delivery layer that serves brands and other partners at scale. Together, we can better support customer journeys that span finance, insurance and protection seamlessly.
Rob, how does Atto’s technology improve the decisioning process compared to traditional methods?
Rob Knight (Strategic Advisor, Atto): We have proven the value of open banking–driven credit intelligence with enterprise clients. Atto delivers credit insight grounded in transactional behavior over and above the static bureau data. Together, we can embed credit decisioning, affordability, and actionable insight directly into live finance and protection journeys.
How does this deal bridge the gap between finance and insurance for the end-user?
Nimeshh Patel: The acquisition brings financial intelligence further upstream into Wrisk’s platform. This creates a single integrated layer that supports embedded finance, insurance and protection services within the same ecosystem. Decisioning and execution now sit together, allowing more responsive and personalized journeys without the need to stitch together disconnected tools or vendors.
Why was Wrisk the right partner for Atto’s next growth phase?
Rob Knight: Joining Wrisk represents a natural next phase in Atto’s growth. Wrisk brings the regulated operating framework and delivery capability required to deploy that intelligence at scale. Our technology transforms raw financial data into actionable insights that can be embedded directly into regulated, enterprise-grade customer journeys.
Execution and Enterprise Readiness
The acquisition arrives at a moment of significant commercial momentum. Wrisk recorded triple-digit revenue growth in 2024 and has written over 100,000 policies. Its established relationships with brands like BMW, Mercedes-Benz, Jaguar Land Rover, and Suzuki provide an immediate, high-volume environment for Atto’s technology.
By housing decisioning (Atto) and execution (Wrisk) under one roof, the group reduces the integration burden for OEMs. This allows automotive partners to design more responsive, personalized journeys that can adapt to a customer's real-time financial behavior.
What the Deal Signals
The Wrisk-Atto deal is emblematic of the "Second Wave" of embedded finance. The focus has shifted from merely placing a product at the point of sale to creating a context-aware ecosystem that understands the customer's total financial capacity.
As automotive brands move toward direct-to-consumer digital sales, the ability to offer "one-click" finance and insurance—backed by real-time credit and risk intelligence—becomes a major competitive differentiator.
Corporate Insight: Beyond the Lab
Wrisk operates as a multi-disciplinary architect of embedded financial solutions, positioning itself at the intersection of productivity, insurance infrastructure and financial intelligence. Rather than functioning as a single-product insurtech, the company has built a broader ecosystem designed to support real-time executive decision-making and data-driven growth strategies.
Within this ecosystem, its specialised platforms are structured to serve sophisticated users navigating complex markets. Humility, its mobile application tailored for fundamental investors, is designed to help users identify and refine the intrinsic value of company shares, enabling higher-conviction investment decisions amid market volatility.
Complementing this is Risk Aversion, a precision research tool developed for value-focused investors. The platform provides company-specific due-diligence checklists and customisable risk-factor templates, allowing for disciplined, audit-ready analysis and clearer buy-or-sell positioning.
Together, these capabilities reflect Wrisk’s broader ambition: embedding structured financial intelligence into decision environments where speed, clarity and risk discipline are critical.
