Shuttle: Transforming the Introduced Business Channel

The upcoming EU Data Protection Regulation has created opportunity in an underserved marketplace. Earlier this month, the Finance Monthly team spoke with David Williams, the Founder and CEO of the online onboarding and document management solution – Shuttle, which is helping businesses realign how they work with consumers, and their key business introducers.

Headquartered in Shoreditch, London with a satellite office in Sofia, Shuttle is a graduate of the Entrepreneurial Spark accelerator programme, and current members of the Barclays RISE community. The company recently launched its cloud-based Introducer Portal – the  first platform of its kind, specifically designed to provide a secure online vault for multi-party transactions.  Shuttle manages personally identifiable information (PII) and commercially sensitive data between customers, introducers, banks and other  financial institutions.

With GDPR coming into effect in less than seven months, now is the time for organisations to secure their customers’ PII during the application process. This is where Shuttle comes to the rescue with their unique Introducer Portal. Key Business Introducers, both internal and external such as brokers, accountants and intermediaries now collaborate in the customer application process. Together, with the company’s partners and clients, Shuttle transforms the first impression businesses makes with their customers.

Introduced channels drive more than 60% of new business in the financial services space. Additionally, the sharing or ‘gig’ economy, self-employment and start-up initiatives are driving increased demand for small business banking services. To meet this burgeoning demand, company formation agents and accountants are increasingly advising on and setting up business bank accounts for their new customers. Shuttle Introducer transforms how information is captured, managed and shared in the introduced business channel.

“Shuttle is helping financial institutions to take the lead in providing collaborative technology to their key business introducers. Simplification of processes is growing their existing business lines and opening new introduced channels.”

David said, “ Our research showed that the introduced business channel is underserved with affordable enabling technology. Organisations using Shuttle are taking the lead in providing collaborative technology solutions to their key business introducers, growing their existing business and opening new introduced channels.’


How does the Shuttle Introducer Portal work?

Financial services institutions appoint approved introducers who are authorised to originate applications using bespoke digital forms and templates.

Applicants complete forms and upload supporting documentation through omnichannel access point.

All documentation and communication are time-marked and stored in a single repository providing a full audit trail.

Providers, introducers and applicants can interact in real-time to progress business through the native Shuttle Message application.

The applicant’s personal information (PII) is protected and controlled by them through their unique access portal in accordance within GDPR guidelines.

To find out more:



Tel: 020 3287 0950

“Shuttle is helping financial institutions grow their existing SME business and open up new channels to market by taking the lead in providing collaborative technology solutions to their key business introducers.”




document management solutionGDPRintroduced business channelonline vaultPIIShuttle
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