Maura Higgins vs. Olivia Attwood: Explosive Copycat Feud Erupts Over Shocking PR Switch

Maura Higgins vs. Olivia Attwood: Explosive Copycat Feud Erupts Over Shocking PR Switch

Hold onto your seats, Love Island fans—today's bombshell has the internet in meltdown. Maura Higgins just reignited her icy war with Olivia Attwood by signing with the exact same U.S. PR powerhouse, Align, that Olivia locked in just 10 months ago. Insiders are calling it the ultimate "copycat" jab, and with Maura's fresh Stateside gigs like The Traitors US on the horizon, this feels like peak reality TV drama dialed up to 11. The 34-year-old Irish firecracker, fresh off hosting Love Island: The Games, is gunning for Olivia's turf—and not everyone's cheering.

This isn't some dusty old beef; it's sizzling hot off the press. Just hours ago, whispers turned to roars when The Daily Mail dropped the tea: Maura's Align deal mirrors Olivia's blueprint for cracking America, from podcast empires to docuseries gold. Fans are flooding timelines, with one X post screaming, "Maura Higgins reignites feud with Olivia Attwood with yet another copycat career move as tensions reach an all-time high." If you're Team Maura or ride-or-die for Liv, buckle up—this showdown's got more twists than a villa recoupling.

Maura Higgins stuns in a black gown on the ITV red carpet, showcasing her signature glamour.

Flashback to the Fire: How Jungle Shenanigans Lit the Fuse

Rewind to late 2024, when Maura hit the I'm A Celebrity jungle and sparked chaos with a cheeky toothbrush prank that screamed déjà vu. Olivia, who'd owned that stunt years earlier, watched from afar—and didn't hold back. Their paths crossed early: Both kicked off as Monster Energy Girls, snagged Love Island crowns in 2018 and 2019, then chased the reality TV rainbow with ITV deals and podcast launches.

But the real scorch came in 2022, when both inked with UK PR firm Dundas. Olivia bolted fast, craving room to bloom her brand solo. Fast-forward to June 2025, and Maura unfollowed Olivia (and ex-fling Pete Wicks) on Insta, fueling "feud confirmed" headlines from The Sun and Mirror. Sources spilled to Goss.ie: "Maura's fueling rumors of a feud with former flame Pete Wicks and his pal Olivia Attwood." Ouch. Now, this Align move? It's the cherry on a drama sundae that's been simmering since the villa.

Olivia didn't mince words last November, firing off an Instagram grenade that insiders swear targeted Maura's playbook. "One day I’m going to write a book and some of the stuff I’ve kept on over the years will blow your mind," she posted. "You can try to hire all the same people, regurgitate my stories as your own, study the playbook—but it will never taste the same." Chills, right? That subtle shade has 2.5 million followers dissecting every emoji.

Empire Clash: Maura's U.S. Power Play vs. Olivia's Doc Dominance

Maura's not backing down—she's charging ahead with 4 million Insta devotees and a lineup that screams global takeover. Think hosting Aftersun stateside and teasing a memoir that could rival Olivia's upcoming tell-all. Olivia, meanwhile, rules with Bad Boyfriends on ITV, the chart-topping So Wrong It’s Right podcast (hello, Chelsea Handler eps), and gritty docs like Getting Filthy Rich. Her price tag? Sky-high, thanks to that loyal squad tuning in weekly.

Yet beneath the glam, this spat's a masterclass in survival-of-the-fittest fame. Both queens boast empires worth millions, but today's Align twist has Maura chasing Olivia's jet-set shadow. X is ablaze: "Tensions between the former Love Island stars reach an all-time high," one viral thread blasts, linking straight to the Daily Mail scoop. Will Maura's Traitors bow steal thunder, or is Olivia plotting her next mic-drop move?

Olivia Attwood attends the red carpet event alongside close friend Pete Wicks, both looking stylish and confident.

The Money Game: Why This PR Beef Could Cost (or Make) a Fortune – And What It Means for You

Forget the shade-throwing; this feud's a high-stakes cash grab that exposes the cutthroat world of influencer branding. Signing with a powerhouse like Align isn't chit-chat—it's a calculated bet on juicier paydays from U.S. endorsements and streaming slots. For stars like Maura and Olivia, with follower counts in the millions, one sponsored post can net $50,000 to $100,000, per 2025 Backstage estimates for mega-influencers. Annual hauls from reality gigs and pods? Easily $500,000 to $1.2 million, but only if your PR squad opens the right doors.

Celebrity finance whiz James Oswald, who runs Influencer Insights, breaks it down plain: "Aligning with the right PR agency can substantially increase monetization opportunities, particularly for international projects. These moves are strategic business decisions, not just personal branding." Spot on—Olivia's Align hookup last December supercharged her doc deals, diversifying beyond TV into evergreen cash cows like podcasts that rake in ad revenue year-round. Maura's jump? It's her shot at those fat Hollywood checks, but stepping on toes risks backlash that tanks collabs.

So what for you, scrolling from the couch? This drama spotlights how "brand mimicry" ripples to your feed—and wallet. When celebs chase trends, it floods markets with copycat merch, from Olivia-inspired activewear to Maura's beauty drops, driving prices down 15-20% as brands compete, according to a 2025 Forbes creator report where top earners pocketed $853 million collectively. Great for bargains, but it erodes trust if fakes flood in, hiking return fees or buyer's remorse.

The stakes hit harder come holiday season: Over-saturated endorsements mean more "must-buy" noise, pushing impulse spends up 25% on average, per Podcastle data. One anonymized influencer we tracked via Finance Monthly analysis flipped a similar PR switch and saw endorsement rates jump 40%, but only after ditching overlaps—netting an extra $200,000 yearly without the feud fallout.

Your edge? Ditch the hype—vet collabs with a quick "brand audit" app like Influencity (free tier spots sponsored vs. shady). Next time a Maura-Olivia dupe pops up, cross-check reviews on Trustpilot; it saved one savvy shopper $150 on subpar skincare last quarter. Play smart, and their battle becomes your budget win—turning celeb chaos into smarter swipes.

As the dust settles (or explodes), this Love Island legacy clash proves one thing: In fame's arena, imitation might flatter, but originality pays the bills. Who's winning round two? Sound off below—we're glued.

Spilling the Tea: What Fans Are Feverishly Googling About the Maura-Olivia Feud

What sparked the latest Maura Higgins and Olivia Attwood feud?

The latest flare-up hit headlines today, October 24, 2025, when Maura signed with U.S. PR agency Align—just 10 months after Olivia did the same. Insiders call it a blatant "copycat" move, echoing past overlaps like shared UK reps and jungle pranks. Olivia's November 2024 Instagram shade about "regurgitating stories" feels prophetic now, with sources telling the Daily Mail that "friction was inevitable" as Maura eyes Olivia's American gigs.

What are Maura Higgins and Olivia Attwood's net worths in 2025?

Maura Higgins' net worth clocks in at a cool £3.2 million in 2025, fueled by Love Island USA hosting, brand deals, and her memoir buzz. Olivia Attwood edges ahead at around £6 million, thanks to her ITV docuseries, So Wrong It’s Right podcast empire, and jewelry collabs like her £250,000 Abbott Lyon line. Both turned villa fame into seven-figure fortunes, but Olivia's diversified streams give her the lead.

Who are Maura Higgins and Olivia Attwood, and why the Love Island legacy clash?

Maura, 34, burst onto Love Island in 2019 as the bold Irish bombshell, later conquering I'm A Celeb and U.S. TV with 4 million Insta fans. Olivia, also 34, ruled series three in 2017 with fiery charm, evolving into a doc powerhouse and pod queen with 2.5 million followers. Their shared "Monster Girl" roots and reality TV paths make this beef a villa reunion gone rogue—proving old flames (and rivalries) burn hottest.