The term ‘gamification’ has become mainstream, primarily through its deployment by huge companies, such as McDonald’s real estate tokens and Nike’s +Fuel app.
Disclaimer: This article was written ahead of the hearing on GameStop and Retail Trading by the financial services committee of the US House of Representatives on Thursday 18th February.
It is clear that the new frontier of financial services lies in personalised, digital experiences. How can banks adapt to this new medium to remain competitive?
For many, digital advice in the context of wealth management refers to robo-advisors and digital tools that serve a mass-affluent, younger and more digitally savvy client base. However, the value digital advice brings and to whom, reaches…
The world of banking, perhaps more than any other industry, has undergone significant change in recent years. As technology, strategies and partnerships progress, we’re beginning to see new avenues of growth such as gamification, which…