50 of the world’s leading triathletes, including 25 Olympians, will compete for round two of the Super League Triathlon crown on 23rd and 24th September 2017, in Jersey, UK. They will be joined by teams of corporates, including Santander Group, UBS AG, First Names Group, Ravenscroft Group, and others looking to test themselves at the same event as the best triathletes in the world.
The men’s line-up will include Jonny Brownlee from the UK, rivals Javier Gomez Noya and Mario Mola Diaz from Spain, and Richard Murray from South Africa, as well as 20 other leading male triathletes. The women’s racing will see leading Brits including Jodie Stimpson, Lucy Hall and Non Stanford taking on Olympian Nicola Spirig from Switzerland, Olympic bronze medallist Erin Densham from Australia and the current American World Triathlon Series leader Katie Zafares, among many other leading female triathletes.
Expanding upon the Championship format, Super League Jersey will also feature a corporate triathlon event. Companies will be able to enter two Corporate or VIP teams to race in the ‘Corporate Mix’ format, on the same course as the professional athletes. The ‘Corporate Mix’ will allow companies to compete against each other, with the scores being a total of their teams’ sponsored pro athletes and their own team relays.
Super League Triathlon co-founder and Managing Director, Michael Dhulst, commented: “‘Corporate Mix’ partners will gain access to the world’s greatest triathletes, including Jonny Brownlee, and will enjoy unique corporate hospitality opportunities for their clients. Corporates will be able to race in their own teams with two of the world’s best triathletes, with corporate branding on the front of the race uniforms.”
The inaugural event in Australia gained world-wide exposure, reaching 388 million households on television, as well as nearly ten million video views and impressions on social media. As a result of this, in excess of five million pounds’ worth of media value was delivered to sponsors across live, packaged and digital content.
Super League Triathlon’s ground-breaking television and digital coverage will be even better at Super League Jersey, as they partner with leading sport and entertainment agency Lagardère. All racing will be broadcast live with programming distributed across international broadcast partners and digital channels making it easy for fans in any time zone to view programming live or on demand.
The continued attractiveness of Super League Triathlon was again demonstrated recently by the launch coverage of this year’s Jersey event, which reached almost 120 million people last month.
Susan Clark, Head of Marketing at Santander International commented: “Santander International are delighted to be involved with Super League Triathlon and look forward to welcoming everyone to Jersey in September.”
Andy Ruddy, Financial Director at global trust and corporate services provider First Names Group, commented: “It is fantastic that the world’s best triathletes are coming to Jersey to compete in an event of this calibre. First Names Group are thrilled to partner the highest profile event the Island has ever hosted and look forward to giving some of our ‘First Names’ the opportunity to compete in the Super League ‘Corporate Mix’ Cup which will be an incredible experience for all involved.”
Haydn Taylor, Managing Director of Ravenscroft Group’s Jersey offices said: “Ravenscroft is a significant sponsor of sport in the Channel Islands and we are proud to support some of the islands’ successful athletes including triathletes Jack Kennedy, Andrea Nightingale and Josh Lewis. We recognise talent, within the wider community and in our own teams, and are committed to nurturing it. The Super League Triathlon is a huge event for Jersey and we look forward to playing a part in showcasing the island to a global audience through the extensive media coverage the weekend will attract.”
Corporate Super League Triathlon partners have the unique opportunity to reward employees, excite partners and attract new business opportunities. Spectator travel packages will also soon be announced via Super League Jersey’s travel partner, Nirvana Europe.