Now more so than ever, it is crucial that small businesses use all of the resources at their disposal to attract leads, capital, and revenue. If you have concerns over how your business will survive and thrive in the coming months, then it's time to become more adaptive.

Businesses of all sizes and industries will need to be more competitive in order to cut through the noise and capture a slice of a shrinking customer and client base.

Fortunately, there are resources out there for businesses just like yours that can ensure your business model becomes more targeted, leaner, and more effective. Here are 10 essential tools that will bring more capital to your business in 2020.

Automated Mailing Software: Sendinblue

Precise, tailored, and personalised marketing campaigns are a powerful way of ensuring that your business reaches customers and clients more effectively than the competition. If you want to stop your marketing emails from heading straight to the Trash folder, then use an automated email personalisation tool like Sendinblue, which allows you to automatically tailor emails based on the details of those on your mailing list.

SEO Tools: SEMrush

The vast majority of consumers now conduct web searches about a product or service before making a purchase. That's why making sure your business appears on the first page of Google results can be the difference between success and failure. One of the most comprehensive Search Engine Optimisation tools around right now is SEMrush, which provides users with detailed information on the keywords, outbound links, and formatting needed to push their websites to the top.

The vast majority of consumers now conduct web searches about a product or service before making a purchase.

Lead and Contact Generation: Lusha

The key to effective lead generation is quality data. To boost the productivity and efficiency of your sales team, the B2B lead generation tool Lusha can help. This smart piece of software scans the LinkedIn profiles of potential clients and gives you all of the essential information you need to reach out to them in a targeted, effective manner. This simple web plugin will give you a contacts list that you can actually use.

Social Media Campaign Planning: Hootsuite

If you don't have a comprehensive, goal-oriented social media campaign, then you are already falling behind your competitors. Building a brand identity and a clear voice is essential for small business success - something that cannot be achieved in the modern age without social media. Using a social media management tool like Hootsuite will allow you to curate professional SM campaigns and track your success and engagement throughout.

Content Marketing Resources: Feedly

Content marketing is now used by a staggering 86% of B2C marketers, as it has been identified as one of the single most effective ways to reach diverse audiences. Of course, you will want to avoid the mistake of simply creating content on the fly and hoping that it sticks. With Feedly, you will receive bespoke content marketing suggestions based on data about your company, industry, and target audience.


Influencer Marketing Platform: Fourstarzz Media

An increasing number of both B2B and B2C businesses now rely on a network of influencers and micro-influencers to boost their profile and generate sales. Of course, it can be exceedingly difficult to reach out and connect with influencers on your own. That's why companies like Fourstrarzz Media exist, to connect you with relevant influencers that they know are happy to market your products and services to their audiences.

Spend Management Software: Spendesk

If you're a small business you likely already operate on thin margins. If you want to widen this margin by reducing waste, then comprehensive spend management software is crucial. With Spendesk, you can track every penny that goes in and out of your company, in order to use your cashflow more efficiently. In addition, Spendesk's automated expense report and payslip generation platform will save your company time and money.

Small Business Loans: SBA

Whether you're just starting out in business or have been in the game for years, it's important to remember that help exists for when times are tough. The Small Business Administration is an extensive platform of government and non-profit-backed loans and credit available to small businesses. If you want a loan to help your business grow, this is the most reputable resource to apply for it.

Whether you're just starting out in business or have been in the game for years, it's important to remember that help exists for when times are tough.

Visual Content: Adobe

Engaging, aesthetically appealing visual content will go a long way toward getting your business noticed by potential leads. You might not have the resources to hire a full-time graphic designer, but that doesn't matter. With Adobe, you can create stunning, cross-platform visuals that are guaranteed to set you apart from the competition and enhance your brand identity.

Free Web Hosting: GoDaddy

If you're in need of a web host that is cost-free, high-quality, and secure, then head to GoDaddy to create a business website that won't cost you a penny. GoDaddy also has a range of helpful tools to get your website off the ground and ensure that it is SEO-formatted, visually appealing, and user-friendly. For business newbies, this is an essential resource.

With these tools, you can set your business above your competitors and attract additional levels of capital through increased sales, revenues, savings, and funding.