Do you ever wish you could start your international business? Which country do you think will be good for business growth? No matter what country they are from, every entrepreneur knows what it means to be driven, focused, and able to concentrate. However, you may need more than a strong will to be able to break into international markets. You need plans for marketing around the world. We will try to give people who want to start their own international business some tips in this article.

1. Realize the potential

It can be scary to enter international markets. This is always about new chances, though. Businesses should put all of their efforts into growing, say experts. More and more people are willing to try new things, ideas, and brands. A business owner only needs to learn how to change his product or service so that it fits the needs of people all over the world.

2. Learn to understand cultural differences

Brian Tracy, a global expert in the psychology of success who writes about how to design, implement them, succeed, and get clients around the world, states with confidence: "Learning how to communicate with people from different cultures and understanding that they may have different priorities than we do is the first investment in a successful international business."

Being able to understand how different cultures work in the real world is the hardest part. Yes, different parts of the same country can often be very different from one another. If you don't understand or can't change the marketing strategy, it can be hard to get people to buy your product. Of course, companies with sufficient funding will be able to survive this more easily, but for companies with few financial reserves, the losses can be devastating.

3. Adapt and change

A marketing plan that works great in one country might not work at all in another. This is what happened with the American company Best Buy. When they went into international markets, they sold electronics and other related items in the same way that they did so well in the United States. People from Europe and China, on the other hand, didn't like their stores' huge spaces. Interestingly, Best Buy is one of the most innovative companies in the world. So be flexible and ask your customers what they need.

4. Analyze taxation and legislation

The laws and taxes in each country are different. There are better business conditions in some countries than in others. For example, in some countries, corporate tax is very low, and an hour of work costs almost nothing.

There are times when an entrepreneur may change his mind about opening a business in a certain country after learning about the different ways to register a business, file taxes, and figure out payroll.

5. Be realistic

A country may have both written laws and unspoken rules for doing business. In some places, it's more important to trust people in power and have connections. Even if a business follows all the rules and regulations to the letter, it may still not get the permits and paperwork it needs.

As a side note, the World Bank regularly puts together a list of the best countries for doing business. About 190 countries are looked at in total. Based on this list, these are the ten best places to do business:

  • New Zealand
  • Singapore
  • Hong Kong
  • Denmark
  • Korea
  • USA
  • Georgia
  • Great Britain
  • Norway
  • Sweden

Libya, Yemen, Venezuela, Eritrea, and Somalia were the five worst places to develop business.


Don't be afraid to leave your comfort zone; sometimes the bravest choices are the ones that pay off. But doing nothing is also not the best thing to do. Get a strong position in the local market before starting an international business.