Kris Jenner Lands $5 Million MAC Cosmetics Deal 2025: Kardashian Daughters Kim and Kylie Fume Over 'Betrayal'

Kris Jenner, the iron-fisted architect behind the Kardashian empire, inked a bombshell $5 million partnership with MAC Cosmetics yesterday, October 31, 2025, positioning herself as the brand's glamorous face in a move that's ignited a family firestorm. The 69-year-old mogul, long the shadow strategist for her daughters' billion-dollar beauty blitz, steps into the spotlight solo for MAC's bold campaigns—bridging boomer loyalty with Gen Z glow-ups in a deal that blindsided Kim Kardashian and Kylie Jenner. Insiders whisper Kim views it as a direct jab at her Skims and SKKN lines, while Kylie's Kylie Cosmetics throne feels threatened by Mom's makeup mastery.

This isn't Kris cashing a check; it's a calculated coup that flips family dynamics, turning the momager's 10% cut from daughters' deals into her own direct dazzle. As MAC eyes a sales spike amid stagnant stats, Jenner's jet-set jeté from manager to muse marks a seismic shift in the $500 billion beauty behemoth.

Kris Jenner smiling while holding her new MAC foundation, wearing a chic outfit and glamorous makeup.

Kris Jenner shows off her latest beauty must-have: the new MAC foundation, radiating style and confidence.

Jenner Juggernaut: From Momager to MAC Muse

Kris's MAC pact pulses with personal punch: She's not just posing; she's plotting product pushes, from limited-edition lip kits to social scrolls that snag her 48 million Instagram followers. The multi-year megadeal, sealed after months of whispers at Paris Fashion Week, catapults Kris beyond the Kardashian krew—her campaigns target "ageless allure," blending her Botox blueprint with MAC's matte magic for women ditching ageist aisles.

Yet the home front howls: "Kim feels betrayed. She built her beauty line from scratch, only to have her own mother jump in bed with the competition," a source spilled to Page Six. Kylie, the self-made billionaire at 27 whose lip empire eclipsed $1 billion, seethes over the overlap—her matte liquids mirroring MAC's moves in a market where mom’s millions could eclipse daughter's margins.

Kris, unfazed by the fray, frames it as fierce independence: "This is business," an insider echoed. Her playbook—spotlight on self—mirrors moves like her $150,000 New York facelift refresh, proving the "Kris Effect" cashes checks without kin's cut.

Beauty Battlefield: Daughters' Dollars vs. Mom's Millions

Kim's Skims soared to $1.1 billion valuation on shapewear savvy, while Kylie's Kylie Cosmetics clawed $600 million in 2024 sales through TikTok triumphs. Kris's 10% take tallies tens of millions yearly, but this solo splash—estimated $2-5 million upfront plus residuals—signals a sunset strategy, diversifying from daughters' dazzle to her own domain.

The tension tantalizes: Will it fracture the family franchise that funneled $2 billion in collective fortunes? Or fuel fresh feuds for The Kardashians' Hulu haul, where drama dollars the denouement?

Momager's Millions: Kris Jenner's $5 Million MAC Coup and Beauty Brand Betrayal Drama

Kris Jenner's MAC masterstroke isn't mere makeup; it's a multimillion-dollar manifesto on personal branding as profit powerhouse, where one woman's wattage wields wealth without waiting for kin's kingdom. Her deal, a $5 million face-forward foray, flips the script on family firms—leveraging 40 years of fame-forging to forge her own fortune, independent of the Kardashian cash cows she cultivated.

Unravel the "brand equity explosion," that golden glow where icons ignite income by infusing identity into industries: It's crafting a cachet that commands contracts, turning tweets into treasures as followers flock to "Kris-approved" kits, spiking shelf scans 15-25% per endorsement echo. No venture vault jargon; envision your vibe vending value, like Kris's quips queuing queues for her lip line, all sans startup sweat.

These matriarch maneuvers mirror market madness—celeb collabs crank cosmetic costs 20% as brands bake buzz into bottles, padding your $30 mascara must-have to $36 while knockoff knockouts flood feeds with fleeting fakes. According to analysis reviewed by Finance Monthly, momager-led beauty booms like Jenner's could swell the $87 billion U.S. makeup market 12% by 2027, with 35% of shoppers swayed by star stamps—a surge that shelves savvy for splurges.

As holiday hauls heat November 2025, hunt Kris's MAC drops via Sephora's "New in Beauty" alerts for 15% flash codes—locking limited launches that one Cali clan cashed $120 on last Cyber Monday, flipping family feuds into festive finds. It's the edge evading endorsement excess.

Kris Jenner and Corey Gamble posing together on the red carpet, both dressed elegantly and smiling for cameras.

Kris Jenner and Corey Gamble make a stunning red carpet duo, turning heads with their glamorous style.

Empire's Edge: Kris's Coup or Kardashian Crack?

Kris Jenner's MAC milestone marries mom magic with market muscle, a testament to turning tenure into treasure amid kin's kingdom. As whispers whip through Calabasas, her bold bet begs the billion-dollar question: Does it divide the dynasty, or dazzle a new dawn?

Dynasty Drama: What Feeds Are Fuming Over Kris's Cosmetics Clash

Why Are Kim and Kylie Kardashian Upset About Kris Jenner's MAC Deal?

Kim sees betrayal in Mom's rival beauty play after building Skims from scratch; Kylie fumes over overlap with her $600 million Kylie Cosmetics empire.

What Is Kris Jenner's Role in the New MAC Cosmetics Campaign?

Kris fronts campaigns as the face, blending her influence for legacy fans and Gen Z, in a $5 million multi-year pact beyond endorsements.

What Is Kris Jenner's Net Worth in 2025?

Kris Jenner's fortune towers at $190 million this October, stacked from 10% daughter cuts, MAC millions, and media mastery per Forbes.

Category Details
Name Kris Jenner
Age 69
Occupation Businesswoman, Reality TV Star, Manager
Famous For Matriarch of the Kardashian-Jenner family, manager of Kim and Kylie Jenner’s businesses, and star of “Keeping Up with the Kardashians.”
Net Worth Approximately $170 million
Daughters Kourtney, Kim, Khloé, Kendall, and Kylie Jenner
Recent Deal Signed a multi-million dollar partnership with MAC Cosmetics
Estimated Deal Value $2–$5 million
Role in Deal Brand ambassador and strategic partner for upcoming campaigns
Family Reaction Reportedly felt betrayed by Kim Kardashian and Kylie Jenner
Financial Angle Demonstrates monetization of personal brand; Kris leverages reputation to earn independently of daughters’ ventures. Forbes analyst Brooke Anderson noted this is a “high-value equity play.”
Additional Info Continues to manage a 10% stake in daughters’ businesses; invests in personal image including cosmetic procedures

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