Starting a new business can be one of the most exciting ventures you pursue in life. The benefits of running your own enterprise include being your own boss and having the flexibility to schedule work around your family responsibilities. However, the perks of being a business owner comes with its own set of risks.

Statistics show that about half of new businesses stop operating within the first five years. While this is quite a sobering reality, it shouldn’t put you off pursuing your business dreams. If you are able to learn from the experiences of others who’ve pursued this path, there’s no reason why you shouldn’t be able to achieve your goals and become a success. Here are a few handy tips to help new business owners get off on the right footing.

Research is Important

Before you get going, do your research. Find out about your competition, marketing platforms and industry trends. Remember that things in the business world change constantly, so it is important to stay ahead of the trends. Furthermore, in this digital age having a strong social media presence is another key factor in a businesses success.

Establish a Business Plan Early

Regardless of how small your business may be, you need a business plan which includes a detailed financial report. The importance of proper financial management is essential in ensuring business survival in this highly competitive environment. Ensure you have a little financial cushioning to carry you through the slower months. If you don’t have a head for numbers, it is worth enlisting the services of an accountant to help you manage the financial aspects of your venture.

Make Connections

Remember that people like doing business with people they know, so get networking. Whether this means attending conferences, joining industry associations or signing up to online forums, meet as many people as you can because you never know where you’ll find your next customer or business partner. The more people you connect with, the more exposure you’ll get for your enterprise.


Be Pragmatic

Things won’t always go to plan in the business world, so as an entrepreneur being a pragmatist is important. Remember your initial idea may not be as lucrative as you once thought, so be willing to change it as you go along. You’ll also need to be realistic and come to terms with the fact that you have your limitations so stay humble and make necessary changes to meet the needs of your market.


Placing all your eggs in one basket is never a good idea. Regardless of the product you are offering it is important to explore other services that can be used to attract new clients and retain existing clientele. For instance, if you run a restaurant, expanding to provide a delivery service by introducing a kitchen management system could serve to broaden your target market.

Setting up a business requires a lot of hard work and dedication. You’ll need to mentally prepare yourself for the fact that there will be tough times ahead. However, if you believe you have what it takes to succeed, follow these useful tips to ensure you launch a resilient enterprise that stands a chance of thriving in this ever-changing world.