Super Bowl Sunday is about to get even bigger, and this time it is not just about football. YouTube sensation MrBeast, whose real name is Jimmy Donaldson, is bringing an unprecedented level of excitement to fans with an hour-long livestream giveaway on the Whatnot app on February 8, 2026.

The event promises prizes totaling over $1 million, featuring some of the most coveted collectibles, luxury items, and once-in-a-lifetime experiences ever offered in a single online event.

The livestream coincides with Super Bowl LX, where the New England Patriots will face the Seattle Seahawks at Levi's Stadium in the Bay Area. This high-profile matchup adds to the anticipation, creating the perfect storm for a giveaway designed to capture global attention.

Livestream Event Details

The MrBeast livestream will air live from the Bay Area before the kickoff, giving fans the opportunity to participate directly through the Whatnot app, where winners will be selected in real time.

Donaldson described this as his most ambitious giveaway to date, choosing to align it with the Super Bowl to maximize reach and excitement. The combination of rare items and the energy of the Big Game, he says, makes this the ideal platform for distributing high-profile prizes to fans and collectors alike.

Participants can enter and engage through Whatnot’s interactive platform, ensuring a level of access and immediacy rarely seen in giveaways of this magnitude. MrBeast’s approach merges his signature large-scale generosity with the fast-growing world of live commerce, creating an event that is likely to become historic in online shopping and entertainment.

YouTube star MrBeast surrounded by cash, symbolizing his record-breaking $1 million Super Bowl livestream giveaway.

MrBeast makes it rain with cash as he gears up for his $1 million Super Bowl livestream giveaway, offering Lamborghini, Tom Brady card, and more to fans.

Prize Highlights

The giveaway will feature ultra-rare and high-value items spanning sports memorabilia, luxury goods, and art. Key prizes include an autographed Tom Brady rookie card, a Lamborghini Spyder, an original Bob Ross painting, Birkin bags, a Rolex, and a variety of other collectibles.

Super Bowl tickets will also be offered, and if the livestream reaches 50,000 concurrent viewers, World Cup tickets for the 2026 FIFA World Cup will be added to the prize pool.

This array of prizes is designed to appeal to a wide spectrum of fans, from sports enthusiasts and luxury collectors to casual viewers looking for a chance to win something unforgettable. The combination of tangible memorabilia and experiences makes this giveaway unlike anything previously attempted in live online shopping.

Star-Studded Guest Appearances

Adding to the excitement, the broadcast will include appearances from a variety of influential figures in internet culture, business, and entertainment. Featured guests include Logan Paul, Marlon Garcia, FaZe Lacy, and Gary Vaynerchuk, the CEO of VaynerMedia. Additionally, Jeff Allen, the Season 1 winner of MrBeast’s Beast Games, will appear on the stream.

These appearances are expected to heighten engagement, draw a larger audience, and generate significant social media buzz, ensuring that the event is as much about entertainment as it is about prizes. Fans can expect a fast-paced, high-energy livestream filled with surprises, commentary, and opportunities to participate directly in the giveaways.

ince Lombardi Trophy, the iconic Super Bowl championship trophy awarded to the NFL winner, symbolizing peak football achievement.

The Vince Lombardi Trophy, awarded to the Super Bowl champions, represents the pinnacle of NFL success — a fitting symbol of victory as fans tune in for MrBeast’s $1M Super Bowl livestream giveaway.

Whatnot’s Big Game. Big Deals Weekend

The MrBeast livestream serves as the centerpiece of Whatnot’s "Big Game. Big Deals." promotion, running from February 6 to February 8, 2026. The platform, already a leader in live shopping with billions in sales during 2025, is offering additional incentives for users.

Highlights include reduced seller fees, flash sales from top sellers, and a 48-hour countdown room beginning at 12 p.m. Eastern Time on February 6.

The promotion also includes Super Bowl ticket giveaways scheduled for 7 p.m. Eastern Time the same day. These events position Whatnot to make what could be a record-setting impact in live commerce, with MrBeast’s livestream expected to become the focal point for both sales and engagement during the weekend.

Super Bowl LX Background

Super Bowl LX features the AFC champion New England Patriots versus the NFC champion Seattle Seahawks, a rematch of their memorable Super Bowl XLIX encounter. The Patriots are chasing a record seventh title, while the Seahawks are aiming for their second since 2013. Current betting lines favor the Seahawks by approximately 4.5 points, adding another layer of anticipation to the matchup.

For fans of the sport, the livestream adds a unique interactive element to the Big Game experience, merging the thrill of football with the chance to win some of the most coveted items in pop culture and luxury. This convergence of sports, entertainment, and commerce represents a new frontier in how fans engage with live events.

Feastables promotional display featuring MrBeast’s chocolate bars in stores, highlighting the brand’s retail presence.

A Feastables display showcases MrBeast’s snack brand in major retailers, demonstrating the company’s cash-generating venture that supports his larger content empire while reinvesting profits into Beast Industries.

Why This Livestream Matters

MrBeast has built a reputation for creating viral moments and massive giveaways, and this livestream pushes that concept to new heights. By combining his signature giveaways with the global attention of the Super Bowl, the event is poised to attract millions of viewers, creating what could be one of the largest single-day online giveaway events ever.

Fans and collectors looking to participate should download the Whatnot app and tune in on February 8, 2026. Whether it’s the thrill of potentially winning a Lamborghini, the chance to own a piece of sports history with a Tom Brady rookie card, or the opportunity to add a Bob Ross original painting to a collection, this event promises something for everyone.

With the combination of star guests, rare prizes, and the Super Bowl stage, the MrBeast livestream is not only a giveaway but a cultural moment. It exemplifies the power of live commerce to create excitement, engagement, and viral content on a scale few have ever attempted.

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