Highest-Paid Tennis Players 2025: Alcaraz, Sinner, and Gauff Lead the Money Race

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Published August 23, 2025 12:06 AM PDT

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The World’s Highest-Paid Tennis Players 2025: Young Guns, Big Money, and the Future Beyond Federer.

Tennis is in the middle of a generational money shift. For two decades, Roger Federer, Rafael Nadal, Serena Williams, and Novak Djokovic carried both the sport and its commercial appeal. Now, a new wave—Carlos Alcaraz, Jannik Sinner, Coco Gauff, Aryna Sabalenka, and Qinwen Zheng—is rewriting the financial playbook.

Together, the top 10 players banked an estimated $285 million in the past year, up 16% from 2024, proving that tennis is still one of the rare sports where men and women can compete on equal financial footing.

But the story isn’t just about checks and trophies—it’s about independence, image, and influence. Here’s how the money breaks down.

#1. Carlos Alcaraz — $48.3 Million

Age: 22 | Country: Spain | On-Court: $13.3M | Off-Court: $35M

Carlos Alcaraz serving during a match on a blue hard court, showcasing his powerful game in 2025.

Carlos Alcaraz unleashes a booming serve — the 22-year-old Spaniard is not only dominating on the court but also topping tennis’s earnings list in 2025.

Alcaraz isn’t just winning majors (five and counting), he’s becoming tennis’s most marketable star since Federer. His luxury portfolio—BMW, Rolex, Louis Vuitton—mirrors the icons who came before him, but his exhibition fees (as high as $2M a night) show how global promoters now treat him as a must-have attraction. Even Netflix wants in: his 2024 season was turned into a three-part documentary.

#2. Jannik Sinner — $47.3 Million

Age: 24 | Country: Italy | On-Court: $20.3M | Off-Court: $27M

Jannik Sinner hitting a forehand during the U.S. Open, focused on his shot in 2025.

Jannik Sinner in action at the U.S. Open — the Italian star is not only the world’s No. 1 player but also one of tennis’s top earners in 2025.

Sinner holds the No. 1 ATP ranking, but his year has been turbulent: a doping scare (eventually cleared), a roller-coaster of titles, and a $6M exhibition win in Saudi Arabia. His endorsement lineup—from Gucci to Lavazza—shows he’s as Italian off the court as on it. For sponsors, his resilience through controversy proved priceless.

#3. Coco Gauff — $37.2 Million

Age: 21 | Country: U.S. | On-Court: $12.2M | Off-Court: $25M

Coco Gauff during a match at the U.S. Open, showing focus and determination in 2025.

Coco Gauff at the U.S. Open — the 21-year-old American is now the world’s highest-paid female athlete, blending Grand Slam success with business ventures off the court.

America’s new tennis face is also its highest-paid female athlete across all sports. Beyond New Balance and Bose, Gauff is building real independence: she left Roger Federer’s Team8 agency this year to launch her own management company with WME. She’s also investing—backing a women’s basketball league and signaling she’s in this for the long haul.

#4. Novak Djokovic — $29.6 Million

Age: 38 | Country: Serbia | On-Court: $4.6M | Off-Court: $25M

Novak Djokovic speaking at a U.S. Open press conference in 2025.

Novak Djokovic at the U.S. Open — the 38-year-old remains one of tennis’s top earners, balancing a slowing on-court schedule with major business and legal moves off it.

Djokovic’s titles have slowed, but his off-court moves are heating up. He added luxury partnerships (Aman Resorts, Qatar Airways) and reignited tennis politics: his Professional Tennis Players Association filed an antitrust suit against tennis’s governing bodies this year. Even at 38, he’s shaping the business side of the sport as much as the rankings.

#5. Aryna Sabalenka — $27.4 Million

Age: 27 | Country: Belarus | On-Court: $12.4M | Off-Court: $15M

Aryna Sabalenka celebrating with a fist pump during a match, showing intensity and passion in 2025.

Aryna Sabalenka celebrates on court — the world No. 1 is not only dominating matches but also surging up tennis’s earnings rankings in 2025.

The world No. 1 in women’s singles is finally commanding the attention her results demand. Sabalenka is outspoken about scheduling fairness (calling out Roland-Garros for sidelining women’s matches) and landing bigger sponsorships—Electrolit, Chase, and even a supplement brand tied to David Beckham.

#6. Qinwen Zheng — $26.1 Million

Age: 22 | Country: China | On-Court: $5.1M | Off-Court: $21M

Qinwen Zheng stretching for a forehand during a WTA match, showcasing her athleticism in 2025.

Qinwen Zheng in action — China’s rising star is fast becoming one of the sport’s biggest earners, with major endorsements driving her global profile in 2025.

China’s new superstar has echoes of Li Na’s commercial run. Zheng’s gold medal in Paris and WTA Finals appearance elevated her into a marketing juggernaut. With Audi, Dior, and Beats on board, her sponsors see her as the gateway to the next billion tennis fans.

#7. Iga Swiatek — $24 Million

Age: 24 | Country: Poland | On-Court: $9M | Off-Court: $15M

Iga Świątek smiling and holding her trophy after winning the Cincinnati Open in 2025.

Iga Świątek with the Cincinnati Open trophy — the Polish star continues to dominate across all surfaces while ranking among tennis’s highest-paid players in 2025.

Swiatek owns six Grand Slam titles and is the only woman currently holding majors across all surfaces. A brief doping scare did little damage—her partners doubled down, and Oshee, her longtime sponsor, upgraded her deal. At just 24, her peak earning years may still be ahead.

#8. Taylor Fritz — $15.6 Million

Age: 27 | Country: U.S. | On-Court: $8.6M | Off-Court: $7M

Taylor Fritz hitting a backhand during a match in 2025, wearing a white BOSS kit.

Taylor Fritz in action — the American star has climbed into the world’s top rankings and continues to rise on tennis’s earnings list with strong performances and major endorsements.

Fritz has carried U.S. men’s tennis further than any player since Andy Roddick. His run to the ATP Finals and a U.S. Open final turned him into the country’s top male draw. Deals with Chipotle and Motorola make him the most relatable brand ambassador on the list.

#9. Frances Tiafoe — $15.2 Million

Age: 27 | Country: U.S. | On-Court: $3.2M | Off-Court: $12M

Frances Tiafoe smiling during a U.S. Open match in 2025, holding his racquet mid-rally.

Frances Tiafoe at the U.S. Open — the American crowd favorite continues to shine on home soil while boosting his profile with new sponsorships in 2025.

Known as much for his charisma as his forehand, Tiafoe remains a fan favorite even during injury setbacks. His switch to Lululemon apparel reflects a wider trend—players ditching Nike and Adidas for upstart brands offering equity stakes.

#10. Daniil Medvedev — $14.3 Million

Age: 29 | Country: Russia | On-Court: $4.3M | Off-Court: $10M

Daniil Medvedev hitting a forehand during a night match in 2025, showing intensity and focus.

Daniil Medvedev in action — the fiery Russian star rounds out the world’s top 10 highest-paid tennis players in 2025 with a mix of prize money and global sponsorships.

Medvedev’s fiery personality continues to divide crowds but attract brands. Despite slipping in rankings, he still commands big partnerships—Lacoste, Bovet watches, and even video game tie-ins. His volatility? Part of the appeal.

Trends Reshaping Tennis Money in 2025

Youth Movement: The average age of the top 10 is now just 26—down from nearly 30 five years ago.
Women Closing the Gap: With four women in the top 10, tennis remains the rare sport where female stars can out-earn male counterparts.
Exhibition Gold Rush: From Saudi Arabia to Netflix deals, non-tour events are becoming seven-figure paydays.
Beyond Federer: The sport may never see another billionaire legend like Roger Federer, but today’s stars are rewriting how athletes leverage brand power.