The Hidden Cost of Glitz & Glamour: Tess Daly's Family Struggles Emerge as She Quits £150,000 Strictly Job
Tess Daly's departure from Strictly Come Dancing is not just an emotional farewell but a major financial and personal pivot, with the beloved host stepping away after 21 years and a reported £4 million net worth. The shock exit, announced alongside co-host Claudia Winkleman, comes shortly after Daly opened up about the "rough" reality of motherhood while juggling her high-profile career. The move concludes a multi-million-pound chapter, freeing her to explore new, potentially higher-margin ventures leveraging her decades-long brand loyalty.
The £4 Million Question: Why Walk Away From a Lucrative BBC Career?
In a bombshell announcement that has left the nation reeling, Tess Daly and Claudia Winkleman have confirmed they are departing Strictly Come Dancing at the close of the current series. This isn't just the end of an era for television; for Daly, it marks a seismic financial and personal shift following 21 years at the helm of the BBC’s biggest entertainment show.
The exit immediately focuses attention on the massive financial weight of a role that has secured Daly's place among the BBC's top earners. Simultaneously, the news comes right after the 56-year-old opened up about the intense private struggles she faced as a working mother.
For two decades, Strictly Come Dancing has been the cornerstone of Tess Daly's wealth and brand. While the BBC’s highest salaries are closely guarded, it has been widely reported that both Daly and Winkleman have been earning approximately £150,000 per series for their work on the Saturday night show.
However, the true financial significance of a flagship entertainment program extends far beyond the direct salary. According to analysis reviewed by Finance Monthly, long-serving hosts like Daly build an invaluable personal brand equity that underpins lucrative sponsorship deals, commercial endorsements, and a personal net worth estimated to be around £4 million.

Claudia Winkleman and Tess Daly strike a glamorous pose in front of a gold backdrop, celebrating their years hosting Strictly Come Dancing.
A Secret Burden: The Motherhood Challenges Behind the Sparkle
The departure gains a powerful, human dimension when viewed alongside Daly's recent candid revelations about her life as a mother. Just days before the joint announcement, Daly spoke openly on the Happy Mum, Happy Baby podcast with Giovanna Fletcher about the immense challenge of juggling her demanding career with a lack of sleep.
She recalled the exhausting, "rough" period after the birth of her eldest daughter, Phoebe, who struggled with sleep for over three years. "Honestly, [I remember thinking] 'I've got to psych myself up now to get off this sofa because I can't physically stand up,'” Tess recalled. Being up three or four times a night while preparing to present a live, high-energy show perfectly encapsulates the unseen sacrifices she made throughout her career.
The constant demand of a prime-time BBC contract and the unpredictable nature of family life ultimately underscore the move to reclaim her weekends and personal time.
Your Money Questions Answered: Tess Daly's Financial Future
How much was Tess Daly reportedly earning from Strictly Come Dancing?
Tess Daly was one of the BBC's top-tier presenters, with reports suggesting she earned approximately £150,000 per series for hosting Strictly Come Dancing. This substantial salary, combined with external brand partnerships tied to her visibility on the flagship show, formed the backbone of her financial success.
What financial opportunities does leaving a major show like Strictly open up for Tess Daly?
Leaving a demanding, long-running salaried position like Strictly Come Dancing allows Daly to diversify and pursue higher-margin projects. Industry analysts suggest she can now leverage her immense brand equity for more control over her time and earnings through consulting, media production ventures, and highly paid public speaking engagements, effectively pivoting from a high salary to a potentially more lucrative entrepreneurial role.
What is Tess Daly’s estimated net worth?
Tess Daly's net worth is currently estimated to be around £4 million. This substantial figure has been accumulated over two decades, primarily from her high-profile role as the host of Strictly Come Dancing and through lucrative long-term endorsement and commercial deals that leverage her established public credibility and brand loyalty.

Tess Daly and Vernon Kay share a joyful family moment with their daughters, capturing the warmth and closeness behind their public success.
An Emotional Farewell: “A Second Family, a Third Child”
Tess Daly and Claudia Winkleman announced their joint exit on Instagram, honouring the decade-long partnership that saw them become one of television’s most beloved duos. For Daly, who started in 2004 alongside the late Sir Bruce Forsyth, the show was deeply personal.
Describing Strictly as “more than just a television programme… it’s felt like having a third child, a second family, and a huge part of my life since that very first show back in 2004,” Daly’s statement was a heartfelt thank you to the show and her co-host. She reserved special praise for Winkleman, stating, “To my beloved Claud — what an absolute joy and pleasure it has been sharing this adventure with you. You’re one of a kind, and I’ll treasure every giggle, every live show, and every backstage moment we’ve shared.”
The BBC must now contend with replacing not one, but two, of its most popular and commercially valuable presenters, a task that many in the industry are calling impossible given the pair’s unique chemistry and longevity.
The end of the current series in December will mark the final, emotional time Daly utters the iconic line, "Keep Dancing!" signalling a new, and potentially even more financially fruitful, direction for her career.
Tess Daly: Fast Facts 💡
- Full Name: Helen Elizabeth Daly
- Age: 56 (as of October 2025)
- Career Start: Began as a model, discovered outside a Manchester McDonald's at 18.
- Strictly Tenure: Co-host since the show's launch in 2004 (21 years).
- Husband: Fellow TV presenter, Vernon Kay (married 2003).
- Honour: Appointed **MBE** (Member of the Order of the British Empire) in 2025 for services to broadcasting.

