How Much Will Sydney Sweeney Earn From Selling Her Bathwater?
Sydney Sweeney is proving she's not just a Hollywood star—she’s also a savvy businesswoman. The Euphoria and Anyone But You actress has leaned all the way into internet culture with her latest venture: a limited-edition soap made using water from one of her baths.
Yes, you read that right.
In collaboration with men’s grooming brand Dr. Squatch, Sweeney has launched a tongue-in-cheek product called “Sydney’s Bathwater Bliss.” Only 5,000 bars of the soap are available, each priced at $8. If the campaign sells out—and let’s be honest, it probably will—it could generate a cool $40,000 in revenue, according to LADbible.
While the earnings are modest by Hollywood standards, the move showcases Sweeney’s marketing savvy and her ability to turn viral moments into legitimate profit. Unlike influencer Belle Delphine’s infamous 2019 “GamerGirl Bath Water” jars, Sweeney’s product is more mainstream and brand-friendly. It’s crafted with actual bathwater (yes, certified) and cleverly incorporated into soap—a format that’s both playful and practical.
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“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of soap,” Sweeney joked, embracing the absurdity with charm and wit.
This isn’t the actress’s first successful team-up with Dr. Squatch. Her previous campaign with the brand went viral and boosted its visibility, prompting the company to tap into her star power once again. It’s clear that Sweeney knows how to use her influence—not just for endorsements, but for creative, tongue-in-cheek marketing that actually moves product.
Sydney Sweeney
And she’s doing it all while riding high in her career. With a reported net worth of around $10 million, Sydney’s resume already includes hit roles in Euphoria, The White Lotus, and rom-com Anyone But You, along with lucrative brand deals with Armani, Miu Miu, and Ford.
Still, her bathwater soap venture adds an interesting twist to her public persona—especially after she sparked debate in 2022 by saying, “If I wanted to take a six-month break, I don’t have income to cover that. I don’t have someone supporting me. They don’t pay actors like they used to, and with streamers, you no longer get residuals.”
While critics called the remark tone-deaf, Sweeney didn’t back down. Instead, she’s clearly taken control of her narrative—and her finances—by monetizing her fame in bold, unconventional ways.
Sydney Sweeney’s soap may have started as a viral joke, but it's become a clever case study in turning online buzz into business. She’s showing that in today’s celebrity economy, even bathwater can be big business—if you know how to sell it.
