Trump’s Crypto Ventures in Turmoil as Wallet Dispute Exposes Deep Rift.
A flashy new website launched this week featuring a muscular cartoon of Donald Trump pumping his fist—heralding what it claims to be the “Official $TRUMP Wallet,” a digital product allowing users to trade cryptocurrencies, primarily the Trump-themed memecoin $TRUMP. Promoted as a legitimate offering from Trump’s crypto ecosystem, the website was backed by Magic Eden, a major crypto marketplace, and touted via the social media account @TrumpMeme.
“The $TRUMP Wallet powered by @magiceden is coming soon. Join the $TRUMP community!” read a post from the account, linking directly to TrumpWallet.com.
But the excitement was quickly eclipsed by internal chaos. Within hours, Trump’s own sons—Donald Jr., Eric, and even Barron Trump—publicly disavowed any connection to the wallet project.
“The Trump Organization has zero involvement with this wallet product,” posted Donald Trump Jr. on X (formerly Twitter). Eric Trump followed with a blunt message: “I run @Trump and I know nothing about this project!” Barron Trump echoed their sentiments, clarifying that the Trump family had “zero involvement” in the endeavor.
Trump Jr. added that he and his team at World Liberty Financial, a crypto company formed by the Trump family last year, had been “working tirelessly” to launch their own official crypto wallet. He strongly implied the new project had hijacked the Trump brand without authorization.
At the heart of the controversy lies a deepening conflict between World Liberty Financial and Fight Fight Fight LLC, the company behind the $TRUMP coin. That firm is led by longtime Trump associate Bill Zanker and operates independently from the Trump Organization. While Zanker’s company is the issuer of the $TRUMP token, the Trump Organization has its own crypto business under the name CIC Digital. Together, CIC Digital and Fight Fight Fight LLC reportedly control 80% of the $TRUMP coin’s reserves—on paper, worth around $2 billion.
Despite Trump family objections, Magic Eden and Fight Fight Fight insisted on social media that the wallet launch was legitimate and fully affiliated with the $TRUMP project.
Eric Trump, however, doubled down on the family’s opposition. “This project is not authorized by @Trump,” he warned. “@MagicEden I would be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization.”
The infighting shines a spotlight on the Trump family’s increasingly tangled and contentious web of digital currency ventures. From Trump-themed memecoins to stablecoins to Melania Trump’s own crypto project, the landscape is chaotic. Though Donald Trump once denounced cryptocurrency as “a disaster waiting to happen,” he has since made a dramatic pivot—embracing the industry, accepting campaign donations in crypto, and hosting digital asset leaders at his private club.
His administration has gone even further, tapping tech investor David Sacks as “crypto czar,” loosening regulations, and halting federal investigations into digital asset firms.
Yet this latest episode suggests that Trump’s crypto empire is less a well-oiled machine and more a battlefield of personal and business conflicts. With no clear oversight, clashing stakeholders, and dueling claims of legitimacy, the president’s crypto ventures now seem as volatile as the digital assets they trade.
In the end, the Trump crypto saga appears to be less about innovation and more about infighting, confusion, and the growing risk of reputational damage.
