Liver King's Net Worth, Career, Controversies in 2025

Liver King's Net Worth In 2025: A Fortune Built On Lies.

Brian Johnson, better known as the Liver King, has taken the world by storm as an influencer and self-proclaimed advocate of "ancestral living." His radical lifestyle, which includes consuming raw organ meats and promoting a primal way of living, has led to a growing following, but it has also caused controversies. As of 2025, his estimated net worth is in the millions, but how did he build this wealth, and what is the source of his earnings? Let's take a closer look at his early life, career, personal life, and controversies.

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Early Life: From Adversity to Ambition

Brian Johnson’s early years were shaped by adversity, which sparked his determination to succeed. Raised in a working-class family in San Antonio, Texas, Johnson experienced a life that was far from easy. He lost his father at a young age, and the challenges of growing up without a male role model had a significant impact on his drive.

To cope with the harsh realities of childhood, Johnson turned to fitness and self-improvement. His experiences with bullying over his speech impediment and small stature pushed him to strengthen his mind and body, building the resilience needed for his later ventures. Johnson's academic pursuit of a biochemistry degree at Texas Tech University served as a solid foundation for his career, particularly in understanding human physiology, which would later influence his approach to fitness and diet. He would later leverage this knowledge in promoting his now-famous "ancestral lifestyle."

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Career: Building the Liver King Persona

Before Brian Johnson became the Liver King, he worked in the pharmaceutical industry as a sales representative, which provided him with a stable income. However, his real passion lay in fitness, and after leaving his career in pharmaceuticals, Johnson co-managed a dental practice alongside his wife, Barbara. Their combined efforts created a solid financial base, but Johnson’s true leap into the limelight came when he embraced the persona of Liver King in 2021.

By promoting an "ancestral lifestyle" on social media platforms like TikTok and Instagram, where he showcased his consumption of raw organ meats and extreme fitness routines, Johnson garnered a devoted following. His advice on eating raw organs, doing daily physical training, and living in alignment with what he considers the natural human state struck a chord with many followers. Over time, his social media following grew to millions, and Johnson became a highly sought-after influencer within the health and wellness industry.

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Personal Life: Family and Lifestyle

Brian Johnson’s personal life is as unconventional as his public persona. Johnson married Barbara Johnson (aka the Liver Queen), and together, they have two children, Stryker and Rad, who are also raised following the same "ancestral lifestyle." Barbara, originally from Poland, supports her husband's endeavors and is integral to the promotion of their family business. The family's lifestyle is unique, as they actively practice the principles Johnson preaches — including the consumption of raw meat and engaging in physical activities designed to mimic the ways of their ancestors.

This lifestyle is also reflected in their parenting style, which has attracted both admiration and controversy. Barbara also has a background in dentistry, which aligns with their shared focus on health and wellness. Their family dynamic is often displayed on their social media platforms, which continues to engage and inspire millions of followers. The couple's shared mission to promote health and well-being through ancestral living has undoubtedly contributed to their growing influence.

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Real Estate: The Liver King's Domain

With the success of his social media career and supplement businesses, Liver King has amassed significant wealth, which has allowed him to invest in real estate. He is the owner of several multi-million-dollar properties, including an $8.3 million mansion in Austin, Texas, where he and his family live. The property is not just a residence but also a platform for promoting his lifestyle brand, hosting events, and engaging with his community.

These lavish homes serve as venues for Johnson to demonstrate his commitment to primal living and offer an authentic glimpse into his world. Additionally, the Liver King brand has grown to include merchandise and products linked to his ancestral lifestyle. While his real estate holdings remain somewhat private, they are believed to be part of a broader strategy to increase his influence and extend his brand into various sectors, including fitness, wellness, and lifestyle. This further solidifies his place as one of the leading figures in the health and wellness influencer space.

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What is Liver King's Net Worth?

As of 2025, Liver King's net worth is estimated to be approximately $12 million. While this figure is a rough estimate, it is based on the revenue generated from various business ventures and sources of income, including his supplement companies, social media presence, and public appearances. Despite his bold claims, some discrepancies exist regarding his financial status, with reports suggesting figures ranging between $10 million to $12 million.

One of the main sources of confusion is the substantial valuation that Johnson himself put forward, claiming a net worth of over $300 million in various interviews. However, third-party assessments provide a more conservative figure, taking into account the true financial health of his businesses. Johnson’s real worth is likely to be tied more closely to his supplement sales and endorsement deals than to extravagant claims. The valuation of his real estate and social media ventures also plays a role in the estimated wealth.

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How Did We Calculate Liver King's Net Worth?

Calculating Liver King’s net worth involves examining various financial sources. Several key factors are at play:

Supplement Companies: Johnson’s Ancestral Supplements and Heart & Soil have been lucrative businesses for the Liver King. These companies specialize in organ-based dietary supplements and have amassed a substantial customer base. Revenue from these ventures is believed to be in the multi-million-dollar range annually.
Social Media Income: As a social media influencer, Johnson earns money through sponsored content and affiliate marketing. His massive following across platforms like Instagram and TikTok means that he receives substantial payment for promoting products in line with his brand.
Public Appearances: Liver King is also compensated for public speaking events, wellness conferences, and collaborations with fitness brands. These appearances contribute to his overall income.
Real Estate: Johnson’s high-value properties add another dimension to his net worth, though they are not likely to be as significant as his business ventures in terms of earnings.

When combining these assets, Johnson's net worth calculation brings us to an estimated figure between $10 million and $12 million.

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How Does Liver King Earn Money?

Liver King's income sources are diverse and multifaceted. His primary money-makers include:

Supplement Sales: Johnson's companies, Ancestral Supplements and Heart & Soil, specialize in selling a range of supplements aimed at improving health through ancestral diets. These businesses are estimated to generate significant revenue annually, with a focus on organic and raw nutrient-dense products.
Social Media: With millions of followers across platforms, Johnson earns substantial sums through brand endorsements, affiliate marketing, and sponsored content. This stream is a key contributor to his wealth.
Public Speaking & Events: The Liver King has established himself as a popular figure in the fitness industry, landing public speaking opportunities and guest appearances at conferences and workshops. These engagements are another source of income.

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Liver King’s Controversies

Despite his growing popularity, Liver King has faced several controversies, the most notable being his admission that he had been using steroids despite claiming for years that his physique and success were all natural. This revelation shocked his followers and led to widespread criticism. Johnson had previously presented himself as an example of what could be achieved through a natural lifestyle, consuming raw meats and following ancestral fitness practices.

However, in 2022, it was revealed that he was spending an estimated $11,000 per month on performance-enhancing drugs (PEDs). This sparked a massive backlash from both the public and the fitness community. The controversy led to a $25 million lawsuit filed by fans who felt deceived, although the case was eventually dismissed. Despite the public fallout, Johnson continued to maintain his brand, but the incident raised important questions about the authenticity of influencer culture and the dangerous precedent it could set for fitness enthusiasts seeking shortcuts to success.

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Conclusion: A Cautionary Tale

Despite his undeniable success in building a brand and amassing wealth, Liver King's journey is far from a smooth ascent. His use of steroids and the subsequent revelations have tainted his image, casting doubt on the authenticity of his previously preached principles. While his businesses remain successful and his influence endures, the controversy surrounding his lies about his "natural" physique serves as a cautionary tale for followers and influencers alike.

Authenticity, honesty, and transparency are crucial in a world increasingly dominated by personal brands. However, Johnson’s strength in continuing to thrive post-scandal speaks volumes about his resilience in the face of adversity.