Get ready, sports fans – the biggest sporting event of the year is almost here! That's right, Super Bowl LX on Feb 8, 2026, will see the New England Patriots take on the Seattle Seahawks in a contest that has the nation pumped for what will surely be an epic battle. But here at Finance Monthly, we are all about the money, so we're asking how much the halftime show headliner, music producer, rapper, singer, and all-around music sensation Bad Bunny is getting paid? Let me say first off, Bad Bunny will earn a significant amount, but not in the way you think.
Let's break it down. You might be thinking that the NFL pays him millions to perform in front of a sell-out crowd, pumping out his hits like DtMF and BAILE INoLVIDABLE, but you'd be sorely mistaken! So, why is he doing it for free? Well, sort of, but I did say he is going to make a significant amount, so how? Firstly, most halftime Super Bowl performers (if not all) don't get paid by the NFL; at least there are no published figures relating to the ‘gig fee’ of artists, in contrast most other figures relating to the Super Bowl are published by the NFL.
The real value for Bad Bunny, if you haven't guessed already, is in the exposure he will get from the simply massive global audience the Super Bowl brings – here are some stats that will tell you just how huge the Super Bowl halftime show really is. The halftime show usually outperforms in terms of viewing figures the game itself! At Super Bowl LIX, for example, viewing figures for the halftime show were 133.5m according to the NFL. You just can't get that level of exposure in one hit anywhere. So Bad Bunny's music can expect a huge bump in downloads and streams, adding to an already substantial commercial operation spanning touring, streaming, and brand deals.
As things stand on Spotify, Bad Bunny is getting around 82m monthly listens and is ranked 12th in the world – impressive. But if previous performers like Rihanna and Kendrick are anything to go by, then he can expect anywhere between a 150- 200% increase and somewhere between 300-400% in digital sales. So will Bad fly up the Spotify rankings in the coming days?
Notwithstanding that Spotify is only one piece of the pie, here is some math to figure out how much the bump in streams could net him. According to the most recent data ( mostly from 2025), the artist gets paid between $0.003 to $0.005 per stream.
It's important to remember that the fees don't necessarily go directly to the artist; in most situations, they will go to the label or distributor. In Bad Bunny's case, he co-owns his record label, Rimas Entertainment, with his manager, Noah Assad. So the calculations below are the best-case scenario, but in reality, Bad Bunny will split his revenue. Let's take the 200% uplift in streams (uplift compared to baseline monthly listens of 82m - 200% increase on 82m) scenario - this makes a total of around 246,000,000 streams ( 200% of his 82 m monthly Spotify streams) at $0.005 makes around $1.2m dollars. If we take the lower scenario where he earns $0.003 per stream and achieves an uplift of 150% in streams, the ballpark figure from Spotify only could be 205,000,000 multiplied by $0.003, somewhere in the region of $615,000. As an estimate from Spotify streams alone, Bad Bunny could make, in this scenario, a range of $600,000 – $1.2m.
Let's break that down a bit more so we can all relate – the average Super Bowl halftime show is around 15 minutes, so just from Spotify streaming bump and taking the higher of the two estimates, he could earn $1,333 dollars every second or a massive $4.8m dollars an hour – pro rata!
When you factor in, upcoming tours, merch ( Yes he has a merch collab with the NFL), other streaming platforms and the halo effect of being at the centre of the musical universe you could have a plausible scenario where he even doubles his higher estimated number from Spotify earnings ($1.2m and let's not forget he'll gain a brand-new audience who be listening to his music for years to come – and that's priceless. The exposure artist can get from the Super Bowl is something that money just can’t buy, a unique opportunity that Bad Bunny has seized with both hands.
