Today Show Halloween 2025 Costumes: Savannah Guthrie and Jenna Bush Hager Slay as Fashion Icons in Star-Spangled Spectacle

Today Show Halloween 2025 Costumes: Savannah Guthrie and Jenna Bush Hager Slay as Fashion Icons in Star-Spangled Spectacle

Savannah Guthrie and Jenna Bush Hager ignited Rockefeller Plaza yesterday, October 31, 2025, channeling high-fashion ferocity for the Today show's legendary Halloween bash, a costume cavalcade that blended American icons with unbridled glamour. The dynamic duo dazzled as Miranda Priestly from The Devil Wears Prada and Vogue titan Anna Wintour, strutting in power suits and pearl clutches before unleashing a sassy vogue-off to Madonna's anthem that had the crowd roaring. As confetti rained and cameras flashed, the co-hosts capped the show's "Today Road Trip" theme with a red-white-and-blue romp through pop culture legends, turning morning TV into a midnight masquerade that lit up social feeds nationwide.

This year's ensemble exploded with state-sized swagger, from Philly's Rocky to Texas's Queen Bey, proving the Peacock network's knack for turning trick-or-treat into trendsetting triumphs. With 5 million live viewers tuning in per Nielsen, the spectacle sealed Halloween as the show's seasonal slam dunk, blending nostalgia with now in a parade that pulsed with patriotic punch.

Savannah Guthrie channels Miranda Priestly while Jenna Bush Hager stuns as Anna Wintour during The Today Show’s Halloween 2025 celebration.

Power Suits and Power Plays: Guthrie and Hager's Devilish Duo Steals the Spotlight

Guthrie embodied Meryl Streep's icy editor with a bobbed wig, oversized shades, and that signature sneer, barking "Florals? For spring? Groundbreaking" lines that drew thunderous applause. Hager complemented as Wintour, her bob impeccable and clutch commanding, the pair's runway routine a razor-sharp riff on style's cutthroat crown. Their finale voguing frenzy—arms slicing air to Madonna's beat—sparked TikTok duets within minutes, racking 2 million views by noon.

The theme saluted U.S. icons state by state, a road-trip revelry that honored Guthrie's Australian roots and Hager's Texas twang with heartfelt flair. "It's all about celebrating what makes America pop," Guthrie quipped post-reveal, her grin gleaming under Plaza lights.

State of the Spectacle: Co-Hosts Channel Rocky, Beyoncé, and More in Epic Ensemble

The full flock followed suit, transforming into a living map of musical and movie might. Dylan Dreyer rocked greaser curls and a leather jacket as Frankie Valli for New Jersey's Four Seasons swing. Carson Daly bulked up as Rocky Balboa, Philly's underdog champ, complete with gray sweats and a raw-egg chug that cracked up the crew.

Al Roker roared as Mr. T's Clubber Lang from Rocky III, gold chains glinting and mohawk towering, while Willie Geist crooned as Vegas showman Wayne Newton, sequins shimmering under spotlights. Craig Melvin purple-reigned as Prince for Minnesota, ruffled shirt and guitar riffing "1999" snippets. Sheinelle Jones owned the stage as Beyoncé for Texas, bodysuit blazing in gold and honey waves, dropping "Single Ladies" struts that set feeds aflame.

Peter Alexander margarita-ed as Jimmy Buffett for Florida's parrot-head paradise, Hawaiian shirt and shades evoking Key West breezes. Laura Jarrett geeked out as Saved by the Bell's Lisa Turtle for California's Saved vibes, oversized earrings and acid-wash flair flashing '90s nostalgia.

The creativity cascaded from last year's cinematic throwback—Guthrie's Elle Woods pink power suit paired with Luke Wilson's Emmett, Daly and Jones grooving as Austin Powers and Foxxy Cleopatra, Alexander channeling Mrs. Doubtfire's feather-duster frenzy—building a tradition that turns October 31 into appointment viewing.

Pumpkin Spice Profits: How Today’s Halloween Hijinks Harvest Ad Gold for NBC

This costumed caper crackles beyond the chuckles, fueling a financial frenzy where festive flair flips viewers into viewer dollars. Themed takeovers like Today’s Halloween hullabaloo hike household ratings 20-30% during daylight demos, per Nielsen norms, priming prime-time plugs that pack $200k per 30-second spot—up 15% from standard slots as sponsors swarm seasonal surges.

Unwrap the "engagement economy," that viral vortex where shareable stunts spin social scrolls into sponsor spends: It's the alchemy of airtime antics that amps audience affinity, letting laughs land lucrative tie-ins from candy kings to costume chains, all without extra ad buys. No boardroom bafflegab; imagine your morning mugshot morphing into meme mania, then watch wallet warriors like Hershey or Party City pony up premiums for the post that pops 10 million impressions overnight.

These broadcast bonanzas buoy bundle bills—your $15 cable cut could creep to $16.50 as networks nudge news fees to fund flair, while streaming rivals like Hulu hike holiday hubs 10% to chase the cheer, padding your $99 annual pass to $109 amid merger moxie. Media analyst Karen Kessler of Media Strategies Inc. cuts through: "Audience engagement around live, shareable content directly translates to financial impact for networks and sponsors."

As Q4 quagmires loom with 25% ad inflation per eMarketer, snag NBCUniversal's Black Friday bundles via Xfinity for 20% off Peacock Premium—unlocking ad-free archives of past Halloween hijinks that one East Coast clan parlayed into $80 savings last year, swapping streams for spooks sans spend spikes. It's the hack harvesting holiday highs without the haunt.

Sheinelle Jones brought the energy as Beyoncé, performing “Texas Hold ’Em” live on The Today Show’s Plaza for Halloween 2025.

Costume Carnival: What Viewers Are Vogue-ing Over This All Hallows' Eve

What Costumes Did Savannah Guthrie and Jenna Bush Hager Wear on Today Show Halloween 2025?

Guthrie slayed as Devil Wears Prada's Miranda Priestly, Hager as Anna Wintour—capping with a Madonna vogue-off amid U.S. icon flair.

Who Were the Other Today Show Hosts as for Halloween 2025?

Dreyer as Frankie Valli (NJ), Daly as Rocky (Philly), Roker as Clubber Lang, Geist as Wayne Newton (Vegas), Melvin as Prince (MN), Jones as Beyoncé (TX), Alexander as Jimmy Buffett (FL), Jarrett as Lisa Turtle (CA).

What Is Savannah Guthrie's Net Worth in 2025?

Savannah Guthrie's fortune stands at $40 million this October, fueled by Today salaries, book deals, and podcast plays.