Sinayo Security – Empowering Black Women in the South African Financial Industry since 2015


Sinayo Securities is an independently owned and managed, broad- based BEE. Specialising in South African listed company’s equity sales and trading, the firm provides top quality services to institutional investors. 

Driven by the desire to see black women rising up, proving themselves and making a significant footprint in the sector, Sinayo was born out of the notion of addressing the lack of black women leadership in the stockbroking industry. Sinayo Securities began this process by being the only member of the JSE with a 100% black female shareholding and a Level 1 BEE rating.

Founded in 2015, the company is a relative newcomer to the JSE, yet it understands that in order to be significant and have a sustainable long-term business, outstanding service, integrity and significant partnerships are paramount to achieving success. Part of this success was the announcement in late 2016 that Patrice Motsepe’s investment group, African Rainbow Capital (ARC), had bought a 49% stake in Sinayo Securities. The synergy of this deal fits ideally with the company’s vision, namely to challenge the conventional mind sets of investors by providing leading insights on high-growth pan-African markets.



Currently, Sinayo Securities specialises in listed South African companies’ equity sales and trading.

The firm provides institutional investors with quality research and exceptional client service through being insightful, responsive, and connected, while having a deep appreciation of transformation responsibilities.

We have an experienced dealing team that is supported by an accomplished independent back office to ensure compliance and timely settlement. Various products and services have been introduced, including quality third party research, unique corporate access, corporate finance and mentoring and coaching of young black investment professionals.



Sinayo Securities believes it has a core responsibility to be a role player in the South African transformation process. The firm has created a graduate training programme, called Project Funda. The aims of the programme are to further black talent, particularly in terms of research and leadership in the financial services industry; to create positive experiences that will lead to improved

engagement and retention; and to produce graduates that are team players for its company and clients.

The course consists of four modules, each with a duration of five days providing students with the theoretical foundation and practical insight into the various aspects of the securities analysis and brokerage industry. The project has seen beneficial spin-offs, whereby a number of graduates have been sponsored or ‘adopted’ by independent companies to further their careers in the financial industry.


Future plans

The firm’s clients are its top priority – for this reason, it is continually expanding its scope and capacity of existing activities. The Sinayo Securities/ARC deal has further bolstered its capital base allowing it to be more competitive and to trade larger transitions and equity baskets. The firm also plans to expand its product offering – it has a number of exciting ideas in the pipeline, including a private client and derivatives offering.

Sinayo Securities has also identified opportunities offshore that will allow it to participate in international equities trading platforms, with access to global equities research. This will facilitate international equity trade execution for both domestic and offshore clients. ‘We, as Sinayo Securities, not only believe we have a role to play in the empowerment of black women in the financial industry, but also to be open-minded and flexible when it comes to the needs of our clients,’ says Sinayo Securities’ CEO – Babalwa Ngonyama.

Building a sustainable long-term business takes time, hard work and innovation. To this end, the firm acknowledges the importance of taking a journey with its existing and future clients on the path to success.