Eni Aluko’s Net Worth, Career & Controversies 2025

Eni Aluko's Net Worth 2025: A Complex Legacy of Talent, Controversy, and Contradiction.

Eni Aluko's journey from a precocious football talent to a prominent figure in sports media and administration is marked by notable achievements and persistent controversies. As of 2025, her estimated net worth is quite astonishing, reflecting a multifaceted career that spans professional football, broadcasting, legal consultancy, and executive roles in football management.

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Eni Aluko's Early Life and Football Career

Born in Lagos, Nigeria, in 1987, Eniola Aluko moved to Birmingham, England, at six months old. She began playing football at a young age, joining Leafield Athletic Ladies before progressing to Birmingham City Ladies' youth team. Aluko made her senior debut at 14 and later played for Charlton Athletic and Chelsea in England's top women's leagues. Her international career includes 102 caps for England, participating in major tournaments such as the FIFA Women's World Cup and UEFA Women's Championship.

Aluko also had stints in the United States with teams like Saint Louis Athletica, Atlanta Beat, and Sky Blue FC. She concluded her playing career with Juventus in Italy, retiring in January 2020.

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Eni Aluko's Transition to Media and Executive Roles

Post-retirement, Aluko transitioned into sports media, becoming a pundit for major broadcasters, including ITV and the BBC. She was notably the first female pundit on BBC's "Match of the Day" and provided commentary for the 2018 FIFA World Cup.

In executive capacities, Aluko served as the sporting director for Aston Villa Women and later for Angel City FC in the United States. In 2024, she joined the board of FC Como Women in Italy, becoming the first African female to hold such a position in the country's top-flight women's football.

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Eni Aluko's Personal Life and Education

Aluko holds a first-class law degree from Brunel University and has completed legal training with firms like Slaughter and May. Though she stepped back from legal practice to focus on football, her legal background has informed her advocacy on issues within the sport.

Her brother, Sone Aluko, is also a professional footballer. Eni Aluko has publicly discussed her Christian faith and has been recognized among the 100 most influential Black Britons in the Powerlist 2020.

Eni Aluko's Real Estate and Financial Ventures

While specific details about Aluko's real estate holdings are not publicly disclosed, her income streams include earnings from her football career, media engagements, executive roles, and endorsements. She has had endorsement deals with brands like Under Armour and Adidas.

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Eni Aluko's Net Worth Calculation

How Rich Is Eni Aluko?

As of 2025, Aluko's estimated net worth is around £3 million. This figure considers her cumulative earnings from her playing career, media roles, executive positions, and endorsements.

How Did We Calculate Eni Aluko's Net Worth?

Football Career: Salaries from clubs in England, the U.S., and Italy, along with bonuses and national team appearances.
Media Roles: Fees from punditry and commentary roles with major broadcasters.
Executive Positions: Salaries from roles at Aston Villa Women, Angel City FC, and FC Como Women.
Endorsements: Deals with brands like Under Armour and Adidas.
Legal Settlements: An £80,000 settlement from the FA following a dispute over discriminatory remarks by former England Women's head coach Mark Sampson.

How Much Does Eni Aluko Make a Year?

Aluko's annual income varies based on her engagements but is estimated to be in the range of £200,000 to £300,000, factoring in her media appearances, executive roles, and other ventures.

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Eni Aluko's Controversies

Aluko's career has been punctuated by several controversies:

FA Dispute: In 2017, she accused England Women's head coach Mark Sampson of making discriminatory remarks. The FA eventually apologized and paid her a settlement, acknowledging a breach of duty of care.
Furlough Comments: In 2020, Aluko faced backlash for criticizing the UK government's furlough scheme, suggesting it promoted a "culture of do-nothing entitlement." She later apologized for the remarks.
Punditry Row: In 2025, Aluko suggested that male broadcasters like Ian Wright might be limiting opportunities for women in football punditry. The comments led to public backlash, with Wright rejecting her apology. Aluko stepped down from hosting the Women's Football Awards amid the controversy.
Social Media Activity: Aluko has faced criticism for sharing posts on social media that some have deemed controversial, including retweeting a post from J.K. Rowling that was labeled as transphobic by some groups.

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Conclusion - Highs & Lows

Eni Aluko's career is a tapestry of significant achievements and contentious episodes. While she has broken barriers and advocated for women's football, her approach often polarizes opinion. Her actions, intended to highlight systemic issues, sometimes result in division rather than unity. As she continues to navigate her post-playing career, the challenge remains for Aluko to align her advocacy with a unifying approach that fosters inclusivity and progress in the football community.