In the final months of his life, Ozzy Osbourne pushed creative boundaries by selling iced tea cans containing his DNA and launching a bold new makeup collection.
Legendary rock icon Ozzy Osbourne, known as the "Prince of Darkness" and lead singer of Black Sabbath, spent his final months embarking on unusual and innovative business ventures. These included a groundbreaking partnership to sell iced tea cans containing trace amounts of his DNA, as well as a gothic-themed makeup collection aimed at his devoted fans. According to Business Insider, these ventures were among his last efforts to connect with fans and leave a lasting, unique legacy.
Ozzy’s DNA on Liquid Death Iced Tea Cans
In June, Osbourne partnered with the beverage company Liquid Death on a limited product called “Infinitely Recyclable Ozzy.” Osbourne drank ten cans of the iced tea, leaving trace DNA from his saliva on the metal packaging according to Relevant. Each of the autographed cans originally sold for $450 and quickly sold out, with some fetching over $4,600 on secondary markets like eBay on the day of his passing. The company clarified in fine print that the DNA on the cans might not be viable for cloning or replication, framing it more as a symbolic gesture than a scientific breakthrough.
This innovative marketing caught the attention of collectors and fans alike, underscoring Osbourne’s willingness to push boundaries even in business. The cans reflect a fusion of music legend culture with modern pop and collectible trends.
Goth-Inspired Makeup Collection with Jolie Beauty
Parallel to his collaboration with Liquid Death, Osbourne ventured into the beauty industry. UK-based Jolie Beauty announced a partnership with Osbourne in early July, launching a limited-edition makeup collection that includes brushes, lipsticks, and a makeup bag emblazoned with a skull design evocative of Osbourne’s iconic style. The entire collection was available for preorder at $553.
Jolie Beauty’s CEO expressed honor in collaborating with the Birmingham-born rockstar, highlighting Osbourne’s local and global influence. The makeup line caters to fans seeking a bold, alternative aesthetic and expands Osbourne’s cultural footprint beyond music.
Ozzy Osbourne attends the Rock of Honour awards, sporting his signature round glasses and long hair, celebrating decades of heavy metal legacy.
Frequently Asked Questions (FAQs)
What exactly was unique about the Liquid Death iced tea cans?
Osbourne drank from the cans, leaving trace DNA on their surfaces. Each can was autographed and sold as a limited collectible, symbolizing a permanent connection between the artist and fans.
Could the DNA on the cans be used for cloning?
No. The company noted that DNA integrity and cloning viability were not guaranteed, making the cans more a novelty item than a scientific specimen.
What products were included in the Jolie Beauty collection?
The makeup line featured brushes, lipsticks, and a skull-embossed makeup bag, all designed with Osbourne’s gothic style in mind.
How did Osbourne’s health affect his final business ventures?
Despite his Parkinson’s diagnosis, Osbourne remained creatively active, launching these ventures shortly before his death, reflecting his enduring spirit and connection to fans.
A Legacy Beyond Music
While Osbourne is chiefly remembered for his pioneering work with Black Sabbath and his influence on heavy metal, his entrepreneurial activities in recent years reveal a multifaceted persona. He gained widespread recognition through the MTV reality show "The Osbournes" in the early 2000s, showcasing his family life and personality. Osbourne also had a unique Chipotle Celebrity Card that granted him unlimited Chipotle meals for life, a nod to his cult status.
Despite battling Parkinson’s disease in his later years, Osbourne performed a final Black Sabbath concert in Birmingham earlier in July 2025, demonstrating his dedication to his craft and fans. His family confirmed he passed away surrounded by loved ones.
