B2B

E-commerce originated to enable consumer-focused sales, and as it evolved to encompass multi-channel sales and social selling, it was seen more and more as occupying the B2C space.

The COVID-19 pandemic has accelerated changes in buyer behavior at an unprecedented pace. 

While a growing market, the process of creating fintech is fraught with challenges. What are the greatest obstacles facing the sector, and how can they be overcome?

Across the spectrum of financial institutions and clients they serve, customer needs vary dramatically, in all aspects – which is echoed in the development of Application Programming Interface (API) solutions.

The use of influencers as a marketing tool is growing ever more popular, but a lack of regulations specific to their use in the financial sector could set firms up for trouble.