The State of International Fintech: A Sprint Towards Inclusiveness and Diversity
It is now mid-August, and the combination of the COVID-19 pandemic and turbulent markets have given fintechs a window to diversify and expand.
Browsing Tag
Brands
COVID-19 Empowers Brand Perception of Walmart, Shell and Others
New research has shown a seismic shift in the perception of top companies in the wake of the COVID-19 pandemic.
Influencer Marketing, Regulation and the Fintech Industry
The use of influencers as a marketing tool is growing ever more popular, but a lack of regulations specific to their use in the financial sector could set firms up for trouble.
Cornering the Student Market: Personalisation Must Win Out over Stereotypes
As brands think about targeting the student market, it would be very tempting to stereotype and develop marketing that is all about partying and watching daytime TV. This approach is doomed to fail because the student demographic is…
Consumers Left Clueless About Banking Options
Online research from Equifax, the consumer and business insights expert, reveals a lack of awareness of banking options among Brits. When presented with a list of digital banks 60% hadn’t heard of any of the brands and only 20% would opt…
