Artsana to Buy Giochi Preziosi’s 50% Stake in Retail Business Joint Venture

Italian toy manufacturer, Giochi Preziosi has agreed to sell 50% of its stake in Prenatal Retail Group to Artsana. The agreement means that Artsana will now control 100% of the joint venture with Giochi Preziosi, which was announced back in 2015 when the two companies merged their retail businesses, along with their 551 shops across Europe, with the brands Toy Centre, King Jouet, Prenatal and Bimbostore. 

The deal is worth €105 mil, with Artsana pay €97 mil for the 50% stake in the joint venture, plus additional €8 mil as a return on the €16 mil Giochi Preziosi paid in March last year as part of a capital increase. 

Francesco Rotindin (Founding Partner), Michela Bani (Partner) and Simone Carra (Associate) from LabLaw Studio Legale were the legal adviser to Artsana.