No Cause for Rejoicing Over Reported Wonga Demise


The high cost credit industry hasn’t been rocked by the reported demise of payday lender Wonga, it is just mutating, says financial expert Jasmine Birtles.

Birtles, founder of, says that high cost credit is alive and well in the UK thanks to continuing lax rules on lending rates and the desperation of vulnerable families, many of whom have been hard hit by austerity cuts and the introduction of Universal Credit.

“One gets a sense of schadenfreude seeing Wonga brought down partly by claims management firms – firms which also often use questionable marketing tactics to get their customers and then charge over the odds for their service,”says Birtles. “However, even if Wonga does go into administration, it doesn’t by any means herald the end of high cost credit. There are many over-priced lenders on the market, and more waiting in the wings, to take up the slack.”

Birtles is calling for a two-pronged approach to dealing with the lending crisis in the UK:

  1. Put stricter caps on how much lenders can charge in interest on any loans. Even though Wonga was forced to reduce its interest rate from over 5,000%, it is still charging over 1,500% now which is an insane rate for anyone to pay
  2. Make more money available as a Social Fund loan. It used to be that people in dire straits could get a quick loan, at no interest, to buy essentials for their home through the Social Fund. Hardly anyone gets one of these now. If the money were made available again it would stop quite so many people going to high cost lenders when desperate.

What it means for Wonga customers

Sadly, if Wonga does go into administration it won’t mean that current customers will have their debts wiped out. The administrators will take over the running of the business and will demand money in the same way as the company would have done before – possibly even more vigorously

What it means for the industry

It sends a warning shot across the boughs for other high cost credit companies but it won’t stop them charging over the odds for short-term loans. In fact it may even encourage other companies to ramp up their offerings to fill the gap.

Already there are companies doing well out of high cost credit:

  • Companies like QuickQuid and Lending Stream offer very quick, short-term loans at very high rates. They haven’t been as much in the public eye as Wonga and, so far, have avoided the bad publicity that Wonga had in recent years.
  • Rent-to-own companies like BrightHouse do a roaring trade in household goods which end up costing customers up to five times the original cost of the product.
  • There has recently been a proliferation of high cost credit cards for people with poor credit, making it easier for people to spend with interest rates of between 27-35%.