Hailey Bieber Sells Rhode for $1B—Is She Now a Billionaire?

Hailey Bieber Just Sold Rhode for $1 Billion—Is She Now a Billionaire?

Hailey Bieber has sold her skincare company, Rhode, in a $1 billion deal to Elf Beauty. That’s a huge number. But does it actually make Hailey Bieber a billionaire?

Let’s break it down.

The Deal: $1 Billion, But Not All Cash

Here’s what Hailey got from the deal:

$800 million paid at closing
- Includes a mix of cash and Elf stock
$200 million in performance-based payouts over three years
- Tied to sales goals and brand performance

This is Elf Beauty’s largest acquisition to date. It gives them full control of a brand that grew fast and made over $200 million in sales last year alone.

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How Much Did Hailey Bieber Personally Make?

We don’t have her exact equity stake, but it’s likely she held a majority share or at least a significant controlling interest. Industry estimates say founders typically retain 50–70% in celebrity startups like this.

Let’s assume she owned 60% of Rhode:

60% of $800 million = $480 million upfront
60% of $200 million = $120 million if targets are hit
Total potential haul: $600 million

But here’s the key: only part of that is in cash. A large chunk is stock. And that stock can go up or down. Plus, taxes take a big bite.

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Is Hailey Bieber a Billionaire Now?

Probably not yet, but she’s close.

Here’s what’s known or estimated:

Asset	Estimated Value
Rhode payout (if full)	$600 million
Pre-deal net worth	$20–30 million
Other assets + endorsements	$10–20 million
Total	~$630–650 million

So no, Hailey Bieber is not a billionaire today, unless she secretly had a larger Rhode stake or owns significant other assets.

She’s rich, though—very rich. This deal launches her into top-tier celebrity business territory, similar to Kylie Jenner or Rihanna, who also hit massive paydays from beauty brand sales.

What’s Next for Rhode?

Rhode isn’t going away. Under Elf Beauty:

Products will enter Sephora in the U.S. and Canada this fall
UK expansion follows later this year
Elf plans to scale distribution and possibly expand product lines

Elf, known for drugstore pricing, is now betting on more premium skincare brands as inflation weakens the low-cost beauty market. This move helps them pivot—and gives Hailey a bigger corporate backer to grow Rhode even further.

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Hailey Bieber’s Business Future

Selling Rhode doesn’t mean Hailey’s out of the beauty business. She's likely staying involved at some level, either as a brand face, consultant, or board advisor. That’s standard in deals like this.

She also gains:

A large equity stake in Elf Beauty (if she kept the stock)
A proven track record for building a $1B company
Leverage to launch or invest in new ventures

With her following, name recognition, and now capital, she can build or buy into anything she wants next.

Hailey Bieber isn’t technically a billionaire—yet. But selling Rhode for $1 billion puts her on track to get there soon. She turned a skincare startup into one of the biggest beauty paydays in recent memory. The deal changes her financial future, and it shows she's more than just a celebrity with a product line—she’s a real business player.