Mark Zuckerberg and Jake Paul Flaunt Insane Multi-Million-Dollar Watches — And Fans Can’t Stop Talking About It
Move over, red carpets — the new stage for billionaire bling is the combat sports arena.
From Miami to Las Vegas, Mark Zuckerberg and Jake Paul just turned fight nights into luxury fashion showcases, flashing watches worth more than most people’s houses.
Jake Paul’s $5.5 Million Emerald Watch Stole the Show
At a fiery press conference in Miami ahead of his Netflix-streamed fight with Gervonta Davis, Jake Paul walked in wearing something that even the cameras couldn’t stop zooming in on — a jaw-dropping Jacob & Co. Billionaire III.
This one-of-a-kind timepiece, made of 18K white gold and coated with 714 natural emeralds, carries a combined 147.65 carats. Price tag? Around $5.5 million — and that’s if you could even find one for sale.
Paul, who’s built a reputation for turning every fight promo into a viral spectacle, casually wore the glittering piece while talking trash to Davis. For context, that’s a watch worth about 110 Lamborghini Huracáns — on one wrist.
“It’s called the Billionaire III for a reason,” one fan posted on X (formerly Twitter). “Jake Paul’s wrist is worth more than my entire block.”
Jake Paul shows off his $5.5 million Jacob & Co. Billionaire III watch—featuring 714 emeralds—while promoting his upcoming fight against Gervonta Davis in Miami
Zuckerberg’s Secret $2 Million Timepiece at UFC 320
Not to be outdone, Meta CEO Mark Zuckerberg — the world’s third-richest man — was spotted cage-side at UFC 320 in Las Vegas wearing a stealthy piece that watch collectors instantly recognized: the F.P. Journe Astronomic Souveraine.
Zuckerberg’s version reportedly features a custom titanium case with a black dial, a variant so exclusive it isn’t even listed for sale. Comparable models from F.P. Journe have fetched up to $2 million at auction.
Fans noted the irony: the man building an AI-powered “metaverse” to connect the world is quietly flexing one of the most analog luxuries money can buy — a handmade Swiss timepiece known for mechanical perfection.
“Only Zuck would wear a $2 million watch that doesn’t even exist online,” one Redditor joked.
Mark Zuckerberg attends UFC 320 in Las Vegas wearing a custom F.P. Journe Astronomic Souveraine — a handcrafted Swiss watch valued at up to $2 million, admired by collectors worldwide.
Conor McGregor Joined the Watch Wars Too
Never one to miss the spotlight, Conor McGregor also made headlines that same weekend. During the BKFC 82 event in New Jersey, McGregor surprised his business partner David Feldman with a brand-new Rolex Sky-Dweller — stainless steel and yellow gold, black dial, worth around $25,000.
McGregor, who famously owns dozens of luxury watches, called the gift “a token of appreciation” before flashing his own icy Rolex Daytona to the cameras.
Inside the Billionaire Watch Game
The luxury timepiece showdown has become Silicon Valley and celebrity shorthand for success:
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Jacob & Co. has created just two dozen “Billionaire” watches since 2015, each sold privately. Floyd Mayweather famously bought the first for $18 million.
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F.P. Journe, founded by master watchmaker François-Paul Journe, produces fewer than 1,000 watches a year — each handmade, each a collector’s dream.
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Zuckerberg, a long-time F.P. Journe enthusiast, has previously been spotted with the Chronomètre Bleu Byblos ($250K) and a Souveraine model ($50K).
For Jake Paul, the watch is part of the performance. For Zuckerberg, it’s quiet confidence wrapped around his wrist.
Money Talks — and These Watches Scream
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Mark Zuckerberg’s net worth: $244 billion (Forbes, Oct 2025)
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Jake Paul’s 2025 earnings: $50 million, ranking him #3 on Forbes’ Top Creators list
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Conor McGregor’s peak annual income: $43 million (Forbes, 2022)
The message? Whether it’s in the Octagon, the boxing ring, or the front row, the modern mogul’s wrist has become the new battlefield for power, ego, and attention.
People Also Ask (PAA)
What watch did Jake Paul wear at his press conference?
Jake Paul wore the $5.5 million Jacob & Co. Billionaire III, set with 714 emeralds totaling 147.65 carats.
What watch did Mark Zuckerberg wear at the UFC event?
Zuckerberg sported a custom F.P. Journe Astronomic Souveraine in titanium, valued at up to $2 million.
Which Rolex did Conor McGregor gift at BKFC 82?
He gifted a Rolex Sky-Dweller in stainless steel and yellow gold, estimated at $25,000.
Who owns the world’s most expensive watch?
As of 2025, Floyd Mayweather holds the title with his $18 million Jacob & Co. “Billionaire” watch.
