Sydney Sweeney Revvs Up Hollywood Career with Her Own Car Tools Brand
Sydney Sweeney makes waves in a new lane today, November 4, 2025, as the Hollywood favorite files for trademark protection on her automotive passion project. The 28-year-old Euphoria and Anyone But You star submits paperwork to the U.S. Patent and Trademark Office for Syd’s Garage, targeting a fresh array of car tools, maintenance products, and apparel with vintage flair. This move builds on her growing reputation as a hands-on car enthusiast, shifting from on-screen drama to the gritty world of wrenches and restorations.
The lineup takes shape around practical essentials tailored for DIY drivers and detail obsessives. Think signature adjustable spanners for stubborn bolts, ratcheting socket sets that speed up jobs, high-gloss car polishes for showroom shine, and weather-resistant waxes that protect against the elements. Air fresheners evoking classic leather scents join the mix, alongside apparel like durable coveralls, engine-motif graphic tees, hooded sweatshirts for cooler evenings, and snapback caps ready for the track or town. That signature logo—two bolts curved into a heart—will mark everything from tool handles to fabric tags, blending her personal stamp with everyday utility.
Sweeney’s path to this launch traces back to her roots in a hands-on family setup, where she honed skills amid engines and exhaust fumes. She poured that foundation into reviving her 1969 Ford Bronco, a red classic she purchased affordably and transformed during downtime. From overhauling the manual transmission to an automatic for easier shifts, to reinforcing the suspension for rugged trails and upgrading brakes for confident stops, she chronicled every step on TikTok at @syds_garage. The account now draws nearly two million followers, turning her solo builds into a shared adventure that spotlights women claiming space in auto culture.
Her authentic approach paid off quickly, landing a partnership with Ford that kicked off in 2023 with a workwear collection inspired by her 1965 Mustang in signature Brittany Blue. Dubbed after the paint's era nod, the line featured tough overalls and pants emblazoned with the bolt-heart design, selling out fast and leading to a 2024 fan giveaway of a customized Mustang complete with Robin’s Egg Blue exterior and a fiber-optic starlit ceiling evoking childhood skies. “I come from a family of mechanics, and I learned how to drive on my great grandpa’s F100,” Sweeney shared in a recent interview. “I think that’s when I first fell in love with Ford.” Those early drives fuel her vision now, making Syd’s Garage a bridge for others to dive in without intimidation.
Details matter deeply in her designs, turning mechanical projects into emotional keepsakes. The starlit headliner in her giveaway car, for instance, recreates the comfort of gazing at Washington night skies from her youth. It’s this layer of heart that elevates the brand, promising products that spark not just functionality, but fond recollections tied to the road.
Sydney Sweeney stands by her vintage 1965 Ford Mustang “Britney,” highlighting her love for classic cars and her Syd’s Garage brand.
Toolkit Treasures: Why Sydney Sweeney's Auto Line Could Boost Your Budget and Her Bottom Line
Sweeney’s entry into the $435 billion U.S. automotive aftermarket taps a steady stream where quality gear delivers lasting value and solid profits. Gross margins in this space—the slice of revenue left after direct costs like materials—often range from 40% to 50% for accessories and tools, outpacing many retail categories because durable items like polishes and sockets prompt ongoing loyalty rather than one-off buys. According to analysis reviewed by Finance Monthly, celebrity authenticity in niche markets like this can lift buyer engagement by 25% to 35%, especially among younger crowds scrolling TikTok for real-talk tutorials.
Retail analyst Neil Saunders, managing director at GlobalData, highlighted the potential in Sweeney’s recent American Eagle denim campaign, which echoed this blend of personal edge and broad appeal. “Denim is popular right now, so putting money behind marketing it makes sense for American Eagle,” he noted, crediting her involvement for a quick sales surge. That push added $200 million to the brand’s market cap in one trading day, showing how her story drives dollars. For Syd’s Garage, the formula repeats: her rebuild videos build credibility that turns skeptics into shoppers, potentially fueling multimillion-dollar merch flows.
Consumers win big too, as vetted tools cut down on cheap failures that lead to extra trips or tows, saving an average $500 a year on skipped mechanic fees for basic upkeep. In a field where women now make up 20% of DIY participants—up from a decade ago—her line lowers barriers with user-friendly kits. Smart play: Follow @syds_garage for launch alerts; beta testers via comments snag 20% early-bird cuts on sets, letting you test torque wrenches before full prices hit. One follower, fresh to flips, trimmed $300 from a vintage Chevy refresh using her style of endorsed basics—real savings that compound with every confident turn of the key.
Sweeney positions herself as more than a star in this shift; she’s a relatable force reshaping who feels at home under the hood. Syd’s Garage launches as a practical extension of that drive, one thoughtful twist at a time.
Sydney Sweeney gets hands-on under her 1969 Ford Bronco, demonstrating her dedication to car restoration and mechanical skills.
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What Products Will Syd’s Garage Offer at Launch?
The debut focuses on core tools like adjustable spanners and socket sets, plus polishes, waxes, and leather-scented air fresheners. Apparel includes coveralls, graphic tees, hoodies, and caps, all marked by the bolt-heart logo for shop or street wear.
Why Is Sydney Sweeney Launching a Car Tools Brand Now?
Building on her Ford collabs and TikTok rebuilds, the timing aligns with her mechanic heritage and a push to welcome more women into auto work. Filed today at 28, it empowers through accessible gear that turns passion into practice.
What Is Sydney Sweeney's Net Worth in 2025?
Estimates place Sweeney’s net worth at $40 million in late 2025, drawn from Euphoria salaries, hits like Anyone But You, and brand deals with Ford and American Eagle. Real estate and royalties from ventures like Syd’s Garage continue to grow her portfolio.
